Harvey Nichols, the world’s leading luxury retailer, today announces an exclusive collaboration with celebrity chef and owner of Michelin starred Purnell’s restaurant, Glynn Purnell. The partnership will see Purnell curate an unrivalled experience in luxurious, contemporary all day dining for Harvey Nichols’ new design concept store, opening in July in Birmingham.
This inaugural partnership builds on the retailer’s reputation for the most stylish edit in hospitality, fashion and beauty, setting the bar for outstanding food and luxury shopping intrinsically linked to provide customers with the ultimate and most stylish retail experience.
Purnell has worked closely with Harvey Nichols to develop an exclusive and stylish all-day menu, mentor the restaurant’s new Head Chef and hospitality team to be announced in due course, recruit local suppliers, and source the specialist ingredients used in each dish.
Trailblazing the movement for premium casual, flexible all-day-dining executed exquisitely, The Harvey Nichols Brasserie will offer customers the finest in customisable all day luxury dining, serving as the blueprint for the retailer’s future hospitality offering.
Harvey Nichols Group Hospitality Director, Marion Carpentier said of the partnership: “Our design concept store in Birmingham offers our customers an unrivalled experience in luxury retail and we are thrilled to be working with Glynn to curate the most stylish in destination-dining.”
Glynn Purnell said of the collaboration: “I’m really excited to be working with Harvey Nichols and the fantastic hospitality team to create a bespoke and informal dining experience to add to the diverse food and drink scene in Birmingham.”
The Harvey Nichols Brasserie, with glamorous cocktail bar, enjoys the elevated vantage point of the store’s mezzanine floor and can be accessed from the store’s dramatic sweeping staircase or via a separate entrance after hours.
As well as in the restaurant, guests will have the choice of enjoying Purnell’s menu, created for Harvey Nichols, at the tapas-style Chef’s Table, in the private dining room accommodating up to 15, and in the communal table in the Harvey Nichols Wine Shop. Available in the Foodmarket is the most stylish edit in artisanal produce and luxury hamper offering.
Harvey Nichols’ new design concept store and restaurant affords 45,000 square foot of Birmingham’s premier shopping and lifestyle destination, The Mailbox, the ultimate location for designer shopping in the Midlands.