One of the UK’s most popular blended cheeses, which has been described as a ‘match made in heaven’, has secured a new listing with a supermarket giant.
Marmite Cheddar, the perfect combination of Ilchester Cheddar Cheese and Marmite, the nation’s much-loved spread, is now available to buy in Iceland stores across the UK.
Ffion Davies, Senior Brand Manager for Ilchester, said: “Marmite Cheddar is the perfect combination of delicious British Cheddar, blended with a tasty hint of salty and savoury Marmite. The cheese has been a hit with consumers since it launched with people saying, ‘it makes the best cheese on toast ever!’ and that it is ‘so creamy and flavourful’.
“The listing in Iceland is very welcome and will give Iceland shoppers the chance to snap up this tasty cheese and enjoy it in a sandwich, melted on some toast or in a number of hearty dishes. It makes a great addition to a creamy pasta sauce or crumbled over a jacket potato. The list is endless.”
Jolanda Wells, Licensing Manager, at Unilever said: “We know that the purchase intent from shoppers for products that pair Marmite and cheese is 25% higher than for Marmite alone, and we’re confident that Iceland customers will enjoy the distinctive flavour of Marmite Cheddar. Coming at a time when we’re expanding our portfolio of Marmite-branded products across categories, we expect in-store brand visibility to reach new heights in 2024, and now Iceland shoppers will be able to add Marmite Cheddar Cheese to their weekly shop.”
Marmite Cheddar Cheese 180g Wedge is available at Iceland stores across the UK with an RRP of £2.50. Marmite Cheddar Bites Snacking Nets are available to buy in Tesco, Sainsbury’s, and Asda stores across the UK.
