Camden Lager Top will be available exclusively in Morrisons stores from 1st April
Camden Town Brewery has announced the introduction of its new Camden Lager Top to its core collection of fresh beers, which will retail exclusively in Morrisons stores from 1st April.
A light, citrusy and refreshing lemon lager, Lager Top will be joining Camden’s core range just in time for the summer months. This lighter lager is full of zesty freshness and has a lower ABV of 3.4%.
Originally launched as a limited-edition beer as part of Camden’s small batch innovation series, Arch 55, Camden Lager Top is now being introduced to its core collection, alongside fan favourites: Hells, Pale Ale, IPA, Eazy IPA and Stout.
This thirst-quenching summertime sipper is brewed with pilsner, wheat and carapils malts, perle and saphir hops and Bavarian lager yeast for a fresh and slightly sweeter lager, topped off with the added zest of lemon puree.
Mark Wingfield Digby, Off-Trade Director at Budweiser Brewing Group, said: “We are really excited to continue to grow the Camden Family with our latest Camden Innovation, Camden Lager Top and we couldn’t be happier to be partnering with Morrisons on this launch. We are always looking to develop fresh new beers to help grow the craft category and Camden Lager Top will do exactly this. Launching in time for summer, this refreshing Lemon Lager innovation offers an inclusive, lower-ABV alternative to our best seller, Camden Hells.”
John Morris, Morrisons said: “Morrisons are incredibly pleased to be able to partner with Budweiser Brewing Group to bring their new Camden innovation, Camden Lager Top to life exclusively in Morrisons. This provides a great opportunity to continue to grow the craft category and tap into the latest consumer trends. The plans we have built with Budweiser Brewing Group look fantastic and we can’t wait for this to go live in store to surprise and delight our customers.”
Lager Top is suitable for vegetarians and vegans and is available on the Camden Webshop and in Morrison’s stores from 2nd April in 4x330ml cans for £3.99 and 12x330ml for £9.99
For more information on Camden Town Brewery visit www.camdentownbrewery.com
