Runners in the 2024 London Marathon were able to create and order their favourite pizzas DURING the race – and collect the piping hot feast at the finishing line.
Video shot by spectators shows competitor’s placing orders via Domino’s sign boards being held out along the course, from the 17-mile mark onwards at East Ferry Road.
Dozens of competitors were seen stopping in their tracks to head towards the crowd where they reached up and placed their post marathon munch.
A critical care paramedic, running in full uniform, was among those who tapped to order.
It is common for runners to ‘hit the wall’ after pounding the city’s streets for 20 miles or so.
The boards offered several different toppings and sauce bases for runners to create their own pizza ahead of the finish line.
After orders were taken, Domino’s got to work, having pizzas ready to hand to those who made it past the post.
