- The UK’s leading kombucha brand; Remedy launches into healthy food chain LEON with two of its flavours, Ginger Lemon and Wild Berry (250ml can; RRP. £2.79).
- The new launch delivers the first and only no-sugar kombucha available to LEON customers, with Remedy to also be included within LEON’s healthy ‘Meal Deal’.
- LEON–goers can pick up a healthy, nutritious lunch by choosing a tasty rice pot and a Remedy drink for just £4.69, which packs a nutritious lunch punch full of gut-boosting goodness.
- A recent Mintel report showed how 42% of food and drink buyers report that they would step up their buying of healthy food and drink products as the cost-of-living crisis eases. The report also highlighted the impact of negative stories about ultra-processed foods (UPF) seen recently within the media.
Synonymous with naturally fast food, LEON is partnering with the UK’s leading kombucha brand, Remedy, to offer their customers a healthier drink alternative. Remedy will launch into LEON chains nationwide this month, with Wild Berry and Ginger Lemon flavours in 250ml cans (RRP. £2.79) – the first and only no-sugar kombucha brand to be made available within the healthy fast-food chain.
Remedy recently announced that it had become the first – and only – kombucha to be available in all the UK’s ‘Big 5’ supermarkets (Tesco, Sainsbury’s, Asda, Waitrose and Morrisons). Meanwhile, other recent launches also include into fast food and coffee chains, Starbucks and Wasabi, continuing to signify the growing demand for kombucha in the UK, with the category growing at 37% RSV (retail sales value) year on year[1] and Remedy furthering their position as the hero kombucha brand, growing at 56%[2] and delivering more value growth than any other brand.
The addition of Remedy into LEON provides a healthier soft drink option for loyal LEON lovers, with their light and refreshing kombucha being free from sugar and artificial sweeteners, and bursting with live cultures (good bacteria), organic acids and antioxidants that are widely reported to support gut health. This move supports findings highlighted in a recent Mintel report, which shows that almost half (42%) of food and drink buyers would step up their buying of healthy food and drink products as the cost-of-living crisis eases.
Ian Hadley, Commercial Director at Remedy Drinks UK, said: “We’re delighted to be launching into LEON as the chain reflects everything Remedy stands for – nutritious, healthy food, which is not only delicious, but which is also good for your gut! Being included in the Meal Deal highlights the growing support for kombucha in the UK and signifies how consumers are not only looking for healthier alternatives when it comes to grocery shopping, but when it comes to their fast-food choices, too.”
Consumers are also becoming increasingly aware of the negative connotations of ultra-processed foods, which frequently made the headlines in 2023. According to the Mintel report, 46% have noticed recent stories about UPFs in the press or on social media recently; with 64% thinking that highly processed foods are unhealthy – suggesting that the healthier, more natural offerings available through stores such as LEON, may see a rise in popularity as a result.
Remedy recently partnered with nutritional therapist Eve Kalinik to highlight the impact of our food and drink choices this summer, with Eve suggesting that, “By making some mindful swaps, like switching your sugary fizzy drink for a sugar-free Remedy, not only can we nourish and support our gut microbiome, but we can have fun doing it and find some foods that can be even more delicious than their not-so-gut-loving counterparts.”
Remedy Kombucha is now available in a wide range of fruity flavours, including Raspberry Lemonade, Wild Berry, Cherry Plum, Mango Passion, Ginger Lemon, Peach and Orange Squeeze; most recently, Remedy also announced the launch of Remedy Energy – a healthier twist on energy drinks with the same caffeine hit as other big players in the market, but powered by all-natural ingredients including green coffee bean and ginseng, initially available in Berry Blast and Tropical Twist flavours from retailers including Sainsbury’s, Holland & Barrett, and WHSmith.
To find out more about Remedy, visit remedydrinks.co.uk
Or follow the story on Instagram @remedydrinks
