The fast paced, ever evolving hospitality industry is something that is constantly on the lookout for the next big and best thing that can take it to another level, and it is becoming ever more clear that digital signage is set to be a significant factor in this evolution. From improving customer experience to enhancing a space’s overall aesthetic, digital signage the likes of which can be accessed through Kitcast can make a huge positive difference. Let’s take a look at some of the most innovative ways that digital displays can impact the hospitality industry.
Virtual Concierge
Virtual concierge systems have almost completely revolutionized the ways in which businesses are able to approach their guest management systems. Things like digital kiosks can automate a number of guest related tasks, making the experience much quicker and much easier for all involved. Check ins, check outs, activity scheduling and event sign ups can all be achieved without having to form a queue around the nearest human employee.
Information and Guidance
When an establishment learns how to install the Kitcast app, it opens them up to so many opportunities for displaying guidance and information where it is most needed. You will be able to make guests feel much more in control and at ease, as sometimes large hotels can be tough to navigate on first visit. Implementing features like interactive tablets with touch screen maps to help direct people is a smart and stylish addition to any modern hotel.
Promoting Specials and Group Deals
When guests are happy on holiday, they are much more likely to want to spend some extra cash and indulge in extra treat experiences. Strategically placed digital signage in key areas of a hotel can increase the chances of extra vacation purchases by a significant amount. For example, advertising two for one spa deals close to Valentine’s Day, or family discounts at restaurants close to Father’s or Mother’s Day. All of these smart campaigns can come together to create an added source of revenue for your company.
Improving Overall Design and Aesthetic
If you are aiming for a modern, sleek, stylish aesthetic in your hospitality space, then incorporating a lot of digital signage throughout the building is a simple and effective route to take. There is a wide and varied range of LED screens that can be custom made and fitted to accommodate pretty much any size and space. The more unique to your space this signage can be, the better of an impact it will have on your brand.
Displaying Current Events and Entertainment
In some cases, staying at a hotel can feel like a very isolated and detached experience. Some guests might enjoy this disconnection from the world outside when on vacation, but for others, having digital signage in curated areas that displays things like current affairs, relevant business news and general updates like sports and weather can be of great help. These are ideally placed in spots like lobbies and anywhere where queues might tend to build.
