In a fierce battle over the superiority of the online shopping experience, modern companies do everything in their power to keep an eye on e-commerce competitors. More and more people shift towards the comfort and convenience of buying products online. Tracking this trend, e-commerce specialists look for the most effective strategies to make sure that from the eyes of the internet user and a potential consumer, their product stands out as the main choice for the consumer.
A lot of thought goes into picking the tangibles for a successful product. However, the parameters greatly influenced by competitor decisions are pricing and its sensitivity. By tracking your rivals’ price changes and stock availability, companies can make fast decisions and adapt their prices, to capitalize on the lack of awareness from the competitor and attract more customers.
Because successful e-commerce platforms have powerful algorithms to automate price changes with precise adjustments, the pursuit of successful marketing strategies involves efficient tracking of your competitors, specifically their price intelligence. This article will guide you through the basics of e-commerce price tracking, explaining why it’s important to succeed in a highly competitive digital business environment. It’s important to note that efficient competitor tracking depends on automated data collection procedures. Such connections may get flagged by the visited website as bot traffic, which can lead to IP bans. Giving up your public address to competitors should be avoided, which is why public price tracking greatly benefits from proxy servers – privacy solutions, which provide anonymous connections for data scraping tools. Keep reading to learn more about price intelligence tracking and the basics of data collection with proxy connections.
Conducting Product Research
Before diving into the how, let’s explore the why. Tracking competitor prices and inventory levels shows what your competitors are charging for similar products. Learning this as quickly as possible helps companies adjust prices to stay competitive. Due to efficient search tools on the internet, good deals attract sales, and sensitive adjustments help attract price-sensitive customers and retain the market share.
With proxy connections and efficient data collection, companies can document competitors’ price sensitivity and apply conditional adjustments. This allows us to adjust prices in real time to respond to market demand, availability, and competitor pricing.
Data Collection for Price Tracking
As price tracking is by no means a new practice in a digital business environment, businesses can choose between highly customizable but self-sustained data collection practices and the use of pre-built software for competitor price monitoring.
Let’s start with the basics, as most of these techniques build upon the same foundation – efficient use of web scraping software. Data scrapers collect information from a targeted website and parse it into an understandable format. With the use of Python tutorials as your coding base and assistance from available parsing libraries, building a simple scraping script is a simple process that can prove useful if purchasing pre-built software seems like a risky investment.
Of course, it is hard to beat experts who apply technical proficiency to perfect competitor price monitoring in cyberspace. With continuously scraped data, these pre-built tools automatically monitor and compare prices across various online stores, saving you time and providing accurate data.
- Price2Spy: Uses web crawlers and data scraping bots to monitor and collect price intelligence across targeted e-commerce platforms. It then analyzes and compares parsed data, to provide conditional alerts and analytical data with suggestions for price changes.
- Prisync: Utilizes automated web scrapers and comparison tools to extract competitor prices from multiple e-commerce websites. Prisync provides dynamic pricing settings to automate control based on real-time comparisons and market conditions.
- Minderest: Applies automated data collection methods to track product prices and inventory levels across targeted websites. Parsed data is automatically used to deliver detailed analytics and insights for the most suitable pricing changes.
Key Challenges in Tracking Price Intelligence
While tracking competitor prices and inventory levels provides valuable insights on how to stand out and succeed, the process does not come without challenges.
Data inaccuracy is a problem that can lead to poor decision-making. Experienced businesses use reliable tools and methods, and regularly verify the data by cross-checking with multiple proxy connections to ensure a steady stream of accurate data.
Automated data collection provides the necessary assistance to deal with vast amounts of public information online. However, if we focus on price intelligence and tracking of inventory levels, it might be a better idea to focus on the most successful providers of similar products or services, including top companies in the targeted locale. Start by choosing 3 solid competitors and ensuring swift data analysis with less information before increasing the load.
Web scraping procedures need proxy connections to collect information from key websites across all locations. At the core, proxy services make sure that each web connection is routed through a remote address, unlocking access to any restricted websites. Even better, some competitor websites may adjust their prices according to the location of your connection. Seeing how other businesses make adjustments gives data analysts more insights on how e-commerce markets rapidly change, and utilize dynamic pricing software to respond to market conditions in time.
Conclusion
Collecting market intelligence to track competitor pricing sensitivity and inventory levels is essential for staying competitive in the digital business environment. By employing powerful tools to automatically collect product information, you can make informed decisions and timely adjustments that boost your business. The best part is, that anyone can implement these strategies, starting with free, simple data scripts, before moving on to tools like Minderest, and other price management software.
