Four Loko has introduced its latest limited edition RTD flavour, Black, featuring a unique green hue and refreshing kiwi flavour. With an ABV of 8.4%, Four Loko Black offers a fresh twist for the festive season. The bold black and green can enhances its on-shelf presence, encouraging consumers to pick up a can.
Clark McIlroy, Managing Director of distributor Red Star Brands, commented: “With the festive season now upon us, this is the perfect time for consumers to get their hands on this limited edition release and embrace the season with an exciting new taste sensation.”
Available in 440ml cans at £3.49, Four Loko Black is here for a limited time only. The launch is backed by the ‘Party in a Can’ campaign, complete with in-store POS like shelf barkers, wobblers, and digital aisle fins, plus a strong social media presence.
“We know that NPD drives consumer interest in the RTD category so we’re excited to add some more vibrant colour in the run-up to Christmas,” said McIlroy. “Dark Berry Burst launched in May 2024 and is now the number 2 fastest selling SKU behind Four Loko White, so we have high hopes for Black. The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity.”
The launch is further supported by the #FourLokoMoments campaign, where Gen Z consumers are encouraged to share their experiences with Four Loko across social media, building a community of fans.
Selected fans will receive exclusive Four Loko merchandise, joining the brand’s story. Additionally, Four Loko has teamed up with Snappy Shopper in Scotland to provide exclusive Black Friday offers on Four Loko Black, boosting brand excitement for the season.
“The idea is to bring to life the brand’s authentic, bold positioning while driving deeper connections through social engagement,” added McIlroy. “This exciting campaign is anchored by out-of-home executions and influencer content that complement these consumer-driven stories.”
Four Loko’s vodka-based, caffeine-free RTDs are available in 440ml cans. With the addition of Four Loko Black, the range now includes 10 flavours such as Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold, and Tutti Frutti, each at 8.4% ABV.
