Coffee connoisseurs rejoice – a subscription that actually serves good coffee (sorry, Pret and Leon)
- The tiered subscription service launches on Monday 6th January
- To celebrate, Yolk will offer £1 coffees all day on 13th January
- 10 Wonka-style golden cups to be found during January, giving FREE COFFEE FOR A YEAR
Yolk – the quality fast food chain serving up the best sandwiches, rice bowls, coffees and breakfasts across nine sites in Central London – has announced the launch of the Yolk BrewClub: a coffee and barista-made drink subscription, going live on Monday 6th January.
Unlike those that have gone before (yes we mean Pret and Leon), this subscription serves up exceptional speciality coffee. Committed to quality and flavour, a coffee or barista-made drink from Yolk is made to the highest standard. Yolk knows that London’s coffee drinkers are a sophisticated audience, frustrated at being fobbed off with commodity beans and cheap milk disguised in clever packaging. That is why Yolk takes its coffee game very seriously, working with the best suppliers to satisfy its discerning customers: Caravan coffee beans, Estate Dairy milk from Somerset, oat milk courtesy of Oatly barista edition, and ceremonial-grade PerfectTed matcha. Iced or hot, frothy or short, Yolk’s coffee is amongst the best in London.
With all barista-made drinks included, Yolk’s seasonal Winter Warmers are in the Club too. Delicious & indulgent, choose from Salted Popcorn Hot Chocolate; Terry’s Chocolate Orange Latte; White Choc & Ginger Matcha; or a Cinnamon Roll Latte – sure to make you glow inside and out.
Tiered into three levels – BasicBrew, ClassicBrew and PremierBrew – there is a BrewClub for everyone and, with the membership sitting neatly on a mobile wallet pass, it’s kind on storage and zero fuss.
- BasicBrew – membership is free. Basic members receive a free coffee on signup – and collect loyalty points so they get every tenth barista made drink for free, plus earning points on everything else bought in store that can be swapped for treats.
- ClassicBrew – membership priced at £10 per month (and just £1 for the first month). Classic members get 50% off all barista-made drinks – plus double loyalty points on orders post-2pm.
- PremierBrew – membership priced at £40 per month (with the first month half price). Premier members get three barista-made drinks per day – plus double loyalty points to swap for treats, all day every day.
A recent survey revealed that millennials spend on average £728 a year on takeaway coffee, equating to £60 a month – the Yolk BrewClub is a caffeine fix you can’t afford to miss, and your tastebuds will thank you for.
A subscription worth shouting about, Yolk will be celebrating the launch with £1 coffees ALL day on Monday 13th January. And that’s not all – throughout the month of January, Yolk will be giving out 10 ‘golden cups’ (1 at each of their existing 9 sites, plus one for a soon-to-be-announced site opening early next year), allowing customers to win a FREE PremierBrew subscription for a whole year. That’s a year’s free coffee!
Run, don’t walk.
