The EU Rice Campaign hosted a distinguished PR event in Central London, celebrating the sustainable cultivation and exceptional quality of European rice. The gathering attracted media professionals, influencers, and food industry leaders.
Guests were offered an immersive experience that showcased the journey of European rice—from its environmentally responsible farming methods to its role in global culinary traditions. Highlights included live cooking displays, tastings of bespoke recipes, and storytelling that illustrated the innovation and heritage of EU rice.
Participants left the event with a stronger appreciation of European rice’s premium qualities and its versatility, fostering new interest and collaboration in the UK food industry.
For more information, visit www.europeanrice.eu.
The EU Rice Campaign is co-funded by the European Union and aims to promote the production, quality, and sustainability of European rice. By connecting with global markets, the campaign seeks to showcase European rice as a premium choice for consumers and industry professionals alike.
This material is funded by the European Union. The views expressed are those of the author(s) and do not necessarily reflect those of the EU or the European Research Executive Agency (REA).
The views expressed are those of the author(s) and do not necessarily reflect those of the EU or the European Research Executive Agency (REA).
