Premium craft kombucha brand, Left Field Kombucha, is making waves in the functional drinks market with a bold brand refresh and an exciting new product launch. Introducing a new range of flavoured fermented teas, the brand aims to provide a vibrant alternative in the expanding kombucha sector. These drinks will be available exclusively to trade and wholesale partners.
The new collection consists of four innovative flavours, each crafted with a fermented green tea base and infused with natural ingredients. Presented in sleek 250ml cans, the flavours include Rose & Elderflower, Hops & Sea Salt, Ginger, and Sicilian Lemon & Mint. The lightly sparkling beverages offer a refreshing twist on traditional kombucha, appealing to both existing fans and newcomers.
Alongside the product launch, Left Field Kombucha has overhauled its website to enhance the customer experience. The upgraded platform features detailed insights into the craft brewing process, comprehensive information about its award-winning ‘Just Tea’ range, a referral rewards programme, and updated brand imagery.
A key component of the relaunch is the introduction of a dedicated trade ordering portal, developed in collaboration with Danish technology company Turis. This integration simplifies the ordering process for trade and wholesale partners, providing improved tracking, access to previous orders, and a library of brand assets.
Further cementing its reputation for excellence, Left Field Kombucha has once again secured a place on the BBC Good Food 2025 Best Kombucha list—marking its fourth consecutive year on the prestigious ranking. This recognition underscores the brand’s dedication to quality and innovation in the kombucha industry.
Stewart Hainey, Head Brewer at Left Field Kombucha, commented: “I’m incredibly excited to share the new products. Since joining, I’ve been experimenting with our teas and getting the balance of something delicately flavoured, interesting, but not overpowering. The SCOBY we use was created in house to remove a lot of the vinegar notes associated with traditional kombucha, so the last thing I wanted to do was to completely mask the flavour of the green tea. I think flavoured fermented teas are a great introduction to the world of kombucha for those who have not tried it before, or those who have any hesitations.”
Kirsty Cameron, Marketing Lead at Left Field Kombucha, added: “It is a crucial time for Left Field as the category continues to grow year on year (+28% last year). Long term brand building is essential as we are relatively small in comparison to the big players, therefore can’t compete with supermarket kombucha prices. However, we are well placed to ride this wonderful wave of wellness as our products are something to enjoy rather than endure which is the case for many drinks with health benefits. We make kombucha properly and are proud to continue to offer well considered drinks that don’t look out of place in a yoga studio, or in a Michelin starred restaurant. Our investment in the brand, and trade portal highlights that we believe we have something worth shouting about, and to support our trade partners who will be crucial to supporting our growth and brand awareness.”
