As we settle into 2025, businesses nationwide are entering the year with a renewed sense of optimism. A nationwide survey of 3,034 business managers by Alta Technologies has revealed the cities where confidence is at its highest, offering insight into the regions poised for economic growth.
From bustling metropolises to emerging business hubs, these cities stand out as the top 10 for their strong hiring intentions and economic momentum.
#1. North Las Vegas, Nevada
Often overshadowed by its world-famous neighbor, North Las Vegas is rapidly emerging as a business-friendly destination. Its affordable commercial space and proximity to major logistics hubs make it a hotspot for manufacturing and distribution companies. Business leaders in the area cite job growth, infrastructure investment, and a growing workforce as reasons for their optimism in 2025.
#2. New York, New York
The Big Apple continues to be a powerhouse for business expansion. Despite high costs, companies remain bullish on New York’s access to top talent, global connectivity, and diverse industries. With sectors like fintech, media, and AI-driven startups experiencing rapid growth, hiring projections remain strong, fueling economic confidence.
#3. Savannah, Georgia
Savannah’s strategic coastal location and booming port economy have propelled it onto this year’s list. The city’s thriving logistics and tourism industries and a lower cost of living than major metros make it an attractive destination for businesses looking to expand their footprint in the Southeast.
#4. Orlando, Florida
Long known for its tourism sector, Orlando has also become a growing hub for tech, aerospace, and healthcare industries. With significant corporate investment and a steady influx of new residents, local businesses are forecasting strong hiring trends, positioning Orlando as a leader in job creation.
#5. Pasadena, Texas
Known for its rich history in the petrochemical and shipping industries, Pasadena continues to be a vital hub for economic growth in the Houston metropolitan area. The city’s proximity to the Port of Houston supports robust job opportunities in logistics, manufacturing, and industrial services.
#6. Buffalo, New York
Buffalo’s resurgence continues, with businesses capitalizing on its lower costs, revitalized downtown, and growing startup ecosystem. From advanced manufacturing to clean energy initiatives, local companies are planning to increase hiring in 2025, reflecting a positive economic outlook.
#7. Detroit, Michigan
Detroit’s ongoing revival is fueling business confidence, particularly in the auto-tech and mobility sectors. As the city continues its transformation into an innovation hub, job growth is expected in electric vehicle production, fintech, and advanced manufacturing—making it one of the top cities for hiring in 2025.
#8. Midland, Texas
As the heart of Texas’ Permian Basin, Midland remains a key player in the energy industry. While oil and gas continue to drive the local economy, businesses are also diversifying into renewable energy and engineering services, signaling steady job growth in 2025.
#9. Cape Coral, Florida
Cape Coral is riding a wave of population growth and real estate development. The city’s business-friendly climate is fueling expansion in healthcare, construction, and tourism, making it a prime location for job creation.
#10. Rockford, Illinois
Rockford’s advanced manufacturing and aerospace industries continue to thrive. Business leaders are optimistic about job growth, thanks to recent investments in automation and workforce development programs.
Infographic showing the 175 cities with the most optimistic outlooks by business leaders
A closer look at survey responses from business managers highlights key hiring and investment trends shaping the economic landscape in 2025:
Top Hiring Challenges – Not all businesses are expanding. The most common reasons for holding off on hiring include budget constraints (30%), uncertainty about the economy (30%), and a lack of skilled candidates (10%).
Who’s Hiring? – The most in-demand roles for 2025 include Technical/IT positions (22%), customer support roles (22%), and sales and marketing jobs (18%). In contrast, fewer businesses are prioritizing R&D (4%) and management/executive hires (6%).
What’s Fueling Growth? – Wisconsin businesses are most optimistic about industry demand (28%), improved economic conditions (26%), and innovation through new products or services (22%). Fewer managers cite better access to financing (18%) or high-performing, skilled employees (6%) as primary growth drivers.
Investing in IT & Infrastructure – With digital transformation continuing, 22% of businesses plan to invest significantly in IT infrastructure, while 46% expect moderate investments. Only 18% say they will not invest at all.
Why This Matters for Growing Businesses
“The momentum in these cities and hiring trends nationwide reflect broader economic shifts. As companies gear up for expansion, IT infrastructure will play a crucial role in scaling digital capabilities, improving customer experiences, and optimizing supply chains,” says Corey Donovan, President of Alta Technologies. “While some businesses remain cautious heading into 2025, those investing in innovation and workforce expansion are positioning themselves for a strong year ahead.”
