Step into the world of Irish magic with Le Grá, a premium lager that captures the essence and enchantment of the Emerald Isle in a way that has never been done before.
Set to debut on May 9th in Dublin, Le Grá (“with love” in Irish) will introduce beer aficionados to a distinctive golden lager infused with real shamrocks, embodying ancient Irish luck. The iconic logo, a four-leaf clover, stands for the cherished Irish values of faith, hope, love, and luck.
Sean Casey, the visionary behind Le Grá Beer Ltd, shared, “With Le Grá, we wanted to bottle the warmth, camaraderie, and unbreakable spirit that flows through the Emerald Isle,” highlighting the brand’s commitment to authenticity and heritage.
Brewed in Dublin using time-honoured techniques, Le Grá features a rich, smooth taste profile with a hint of fruity undertones and a crisp, refreshing finish, proudly celebrating Ireland’s rich brewing history.
Le Grá extends the convivial atmosphere of Irish pubs across the globe, offering an authentic taste of Ireland to international patrons.
The launch event for Le Grá is slated for May 9th at The Morgan Hotel in Dublin’s Temple Bar, where guests can enjoy live Irish music and entertainment and savour the first pours of this magical lager.
Casey invites everyone to participate in the launch, stating, “On May 9th, we invite the world to join us in raising the first glass of this enchanting new Irish lager,” and declares, “Let the spirit of Ireland flow as we toast to where ancient tradition meets the art of modern brewing. The luck of Le Grá awaits!”
Following the introduction, Le Grá Premium Irish Lager will be available for purchase across Ireland from May 10th and will reach the UK market in Summer 2024.
