The entity formerly known as albelli-Photobox Group, encompassing notable brands such as Photobox UK and Bonusprint, has rebranded to Storio group. This strategic rebranding signals a transformative phase in the European personalised photo product market, highlighted by a strong financial performance with revenues exceeding EUR 340M and a loyal customer base of over 11 million. Coinciding with this brand renewal, the company has undergone a significant leadership change, with Alessandro Coppo stepping into the role of CEO, taking over the responsibilities from Tristan Money as of 8th February 2024. This leadership transition is a key aspect of the company’s strategic plan following its merger, designed to enhance operational integration, ignite innovation, and accelerate growth.
The significant announcements regarding the rebranding and leadership transition were made during an animated internal launch event, which connected employees from across Europe through live streams from Amsterdam, London, and Barcelona. This event marked the beginning of a new chapter for Storio group, with festivities celebrated across all company locations.
Tristan Money, after leading the company through nine transformative years, including the landmark merger with Photobox in January 2022, handed over the leadership to Alessandro Coppo.
Alessandro Coppo brings to Storio group a wealth of over 25 years of industry experience, including impactful tenures at Boston Consulting Group and a significant 17-year period at eBay. His leadership at eBay, where he played a crucial role in growing the Classifieds Group’s revenues from $300M to over $1B, highlights his strategic acumen in utilizing technology to foster connections and craft secure, engaging commerce experiences. His extensive background is ideally suited to Storio group’s strategic goals and cultural ethos.
As CEO, Alessandro is set to build on the strong foundations laid by Tristan and the leadership team, aiming to develop Storio group into a renowned and beloved brand that connects people with their most cherished moments.
The shift to Storio group signifies the company’s commitment to evolution and its dedication to creating memorable experiences. This rebranding demonstrates the company’s resolve to pursue ongoing innovation and growth within its sector. At the heart of Storio group’s new brand identity is the purpose statement “To Make Joy Unforgettable,” underscoring its mission to transform customers’ valued moments into lasting memories.
Upon assuming leadership, Alessandro Coppo conveyed his enthusiasm, “It’s a thrilling time to lead a company that sits at the intersection of digital and physical realms and whose products have a deep level of emotional connection with its customers. Our commitment to innovation and personal connection is unique, and I look forward to building on the strong foundation laid by Tristan and the team. Our new brand identity and values will be central to our commitment to customers and employees.”
Reflecting on the leadership change, Tristan Money commented, “The launch of Storio group and the welcoming of Alessandro Coppo as CEO, marks the beginning of an exciting new chapter. Since the merger of albelli and Photobox Group 2 years ago, we have worked diligently to integrate our operations and set a clear path for the future. Alessandro’s experience and vision align perfectly with Storio group’s mission, vision, purpose, values, and proposition.”
With its updated branding and refreshed leadership, Storio group is poised to enhance its presence in the marketplace, unveiling innovative products and services to enrich customer experiences and stimulate growth, aligned with its redefined purpose, values, and EVP.
