Asian cuisine has been on the rise in Western nations like the United States and Canada. In the last few years, a number of Asian restaurants have opened their shops in Western markets due to its growing popularity among global cuisines.
Japan, China, and Thailand are a few of the Asian countries that have influenced the eating habits of Americans. Ramen, glass noodles, and dumplings are regularly ordered by Americans in top restaurants in towns that thrive on Asian culture. People in the West are starting to enjoy their bubble tea and bao buns to de-stress from work. These bold flavors and unique textures of food from Asia have turned their cuisine into one of the biggest trends on social media in 2025.
Known for being healthy, delicious, and affordable, Asian cuisine has managed to capture the hearts of millennials with its menu. The younger generation of people in the US, Mexico, and other parts of the West are shopping for Asian ingredients in supermarkets and grocery stores. The availability of Asian ingredients in convenience stores lets people buy products from brands that they trust to cook wholesome meals at home.
Asian food is flooding the feeds on social media with its culinary craftsmanship. You can find hundreds of posts being published every day on Instagram that display the wide range of dishes that belong to Asia. Residents in North American countries frequently visiting Asian restaurants are quick to learn the intricacies of Asian culture and its lasting impact on people.
The West has come a long way since the days of fast-food restaurants and Chinese takeouts. The growing interest in Asian culture has touched facets beyond food into industrial sectors like gaming, music, and entertainment. Steeped in Asian traditions and folklore, ancient symbols and animals are highly revered for their magical qualities.
Online casinos have invented a game called Fortune Dragon that depicts the mythical creature as a sign of good luck. The slot machine game, Fortune Dragon is played by millions of people in the West to feel associated with Asian cultures. You can eat hot dumplings or a plate of sushi while playing Fortune Dragon for an authentic Asian experience.
Dragons can be seen portrayed in artworks surrounding cities in central Asia. Many people in Asia worship dragons for their ability to attract wealth and prosperity into their lives. The dragon dance is performed annually during the Chinese New Year to interact with people living in China. In recent times, people in the US have taken up the dragon dance in their localities around Chinese restaurants and shops to bestow fortune on residents.
Take a look at the top reasons why Asian cuisine is trending in the West right now.
Offers a variety of ingredients
There are dozens of authentic Asian ingredients that you can shop for in Western markets. People new to Asian cuisine will be surprised to find these ingredients in their local retail stores. Soy sauce, rice wine, and seaweed are among the most used ingredients in Asian dishes. These ingredients can cost less than $100 to purchase, making cooking a lot of fun for starters.
Soy sauce can balance the taste of Asian food prepared at home. It can strike the right amount of salt and sweetness to your meals. Traditional rice wine or sake can be added to Asian dishes for a floral taste. People who prefer spicy food can mix Kimchi with their cooking. You can buy Japanese rice and Nori to make sushi within minutes.
Visually appetizing
Asian cuisine is filled with vibrant colors that can be a visual treat to the senses. The culinary experience provided by Asian restaurants can take the Western audience on a visually appetizing journey. You can look at the menu to discover different types of noodles like udon, hakka, and glass. Each of these different kinds of noodles can be pleasing to watch as it is delivered hot from the kitchen onto your table.
Western families can decide between a range of gravy and dry dishes at Asian restaurants. You can enjoy your bowl of rice with tender meat like chicken and shrimp for a truly magnificent meal. Asian ingredients like miso and wasabi can increase your appetite with a combination of light and dark colors on the plate.
Diverse cooking techniques
Known for its diverse cooking techniques, Asian cuisine can be cooked in various ways. These cooking techniques include steaming, grilling, and stir-frying all of the ingredients to obtain the desired texture and taste.
You’ll need to buy a wok to stir-fry vegetables in high heat for crispy Asian meals. Burnt garlic rice and fried rice can be mouth-watering after stir-frying the ingredients in your kitchen. You can cook buns and dumplings over a pot of hot water for a healthy alternative to oily food. Grilling meat and vegetables on an open fire can enrich the flavors with smoky essence.
East Feeds West
Asian cuisine has won the hearts of people in Western nations. With hundreds of new Asian restaurants opening across the US, food fanatics are compelled to try Asian dishes with their friends. The love for Asian food comes from their culture that is thousands of years old. You can explore Asian cuisine in nearby restaurants and at home to taste lip-smacking ramen and other delicacies at your leisure.
