BACARDÍ, the world’s most awarded rum brand, is launching Rum Month, ahead of National Piña Colada, Mojito and Daiquiri day taking place in July. Consumers will be able to explore the diverse and dynamic spirit that rum has, enjoying over 40 events in bars around the UK.
The 10th of July will be the National Piña Colada Day and in celebration of it, Coupette, the French inspired bar that has taken the East London cocktail scene by storm, has launched a dedicated Piña Colada Menu, available for one week from the 9th until the 15th of July. Head there and try the award winning Champagne Piña Colada, which was voted ‘Cocktail of the Year’ by over 70 of the UK’s top bartenders and industry experts at the CLASS Bar Awards.
For the National Mojito Day (celebrated by BACARDÍ on the 11th of July) try a Mojito sorbet at HMSS Bristol or head to participating Slug & Lettuce venues for a free Mojito for the perfect summer evening (the offer starts on the 1st of June and ends on the 1st of August).
Celebrate the National Daiquiri Day on the 19th of July with a Black Cab Daiquiri tour around the eclectic bar scene of East London, where you will visit notable nightspots, including Discount Suit co, Cocktail Trading co, Super Lyan, and Sager and Wilde.
“We’re very excited to bring Rum Month to the UK this July. What better way to celebrate one of the world’s best loved spirits and its diversity and versatility, than an entire month dedicated to rum events and festivities? We hope that these events will attract current rum enthusiasts but also convert new ones,” said Shervene Shahbazkhani, UK Head of Advocacy at BACARDÍ.
In addition to Rum Month, BACARDÍ will also be bringing its very own Rum Truck to the streets of the UK. The Rum Truck will visit various locations across the country, providing the opportunity for rum lovers to sample a variety of delicious rum based cocktails. Keep an eye on Instagram, Twitter and Facebook for more information and whether the Rum Truck will be in a city near you!
For more information on Rum Month events and tickets and for full event listings please visit the DrinkUp London website here: www.drinkup.london/rummonth.
