For the second year, London’s local wine merchant, Jeroboams, has been announced as the official wine partner for the third annual Financial Times Weekend Live Festival in London this September. The festival will be held on Saturday 8th September 2018 in the extensive grounds of Kenwood House on the edge of Hampstead Heath in North London, just a short walk from Jeroboams’ Hampstead shop on Heath Street.
As official wine partner, Jeroboams will host a pop-up shop and wine bar at the festival, at which visitors can sample and purchase wines by the bottle and by the glass from a range chosen by Peter Mitchell MW, Wine Director of Jeroboams. In addition, Jancis Robinson MW will once again host a masterclass for over 200 attendees, featuring wines chosen from Jeroboams’ extensive range.
“We are delighted to be a part of this festival for the second year in a row. The FT is a highly respected newspaper and, like Jeroboams, is part of the fabric that makes up London. We know that their reader demographic is similar to that of our customers and their interests are well represented by the FT pop-ups on the day such as wine tastings, art, travel and home. As ‘London’s local wine merchant’ and being hosted so close to our Heath Street shop, this festival is a natural fit for us,” said Hugh Sturges, Managing Director of the Jeroboams Group.
Over 2,750 attendees visited FT Weekend Live Festival in 2017, and this year the bar has been raised even higher to include 50 sessions across nine themed stages including Arts, House & Home, Travel, Food & Drink, How to Spend It, Money and new for 2018, Tech Tonic, all hosted by FT Weekend writers and editors. In addition, there are guest speakers and experiential sessions such as wine and whisky tastings, cookery demonstrations and tasting, flower arranging and the latest VR tech.
Festival attendees can also visit Kenwood House, one of London’s hidden gems which houses an outstanding collection of paintings including works by Rembrandt, Vermeer, Gainsborough and many others. A bus will run from the two nearest tube stations and more detail and tickets can be found here: www.ftweekendfestival.com
