The largest Italian food and wine trade show, Bellavita Expo, has announced that it plans on international expansion. There will be new trade shows planned to take place in Austria, Germany, Easter Europe, The Middle East, Asia and South America. This expansion is meant to take place over the next three years.
The expansion of the Bellavita Expo is after the strong success of the Expo for our shows in London, Warsaw, Chicago, Mexico City, and Amsterdam. These expansions are presenting opportunities for Italy’s leading artisan food and beverage producers to show their produce. If all the plans go ahead, Bellavita will have 10 international evens that act as dynamic and growing markets for the producers to showcase their food and beverages.
The possibility for expansion means that the Expos could reach around 250,000 buyers. This would make Bellavita the largest single event brand for food around the world. Currently the events reach 120,000 buyers at the five already existing events. These established events have led to partnerships with businesses including UBM, ITE, RAI Holland and NBA is the US.
The new locations have been considered before their selection to make sure they offer the best potential export growth for Italian producers. Apparently, Germany is the largest consumer of Italian food in Europe, meaning Germany would be the perfect place for Bellavita to expand their events to. Italian food is also growing in popularity in Austria, making it another strong location for the Expo to expand to include. There is also a high demand for Italian produce and fine wines in the Middle East. Asia is also becoming a territory to present their high quality Italian produce over the next five years.
Bellavita has managed to launch heir even in five different territories in order to become the world’s most recognised ambassador for promoting the finest artisanal food and beverages. This progress made by Bellavita has taken place over the last three years. With an established record for successful expansion, the future looks as fruitful for Bellavita.
