After the success of The British Turkey Awards that have taken place for the last 20 years, a new annual award has been announced. The British Poultry Council will include UK chicken, duck and goose, as well as turkey. This new awards event will happen in 2017.
The British Poultry Awards will act as a platform for those involved within the agricultural and manufacturing sectors of the poultry industry to gain recognition for the production of the best retailer and foodservice products on sale. The Awards will be made from 13 categories and will include retail and food service sectors. It is also thought that the entries will include the latest innovation and choice from seasonal summer and Christmas product ranges. The entry form and criteria for the awards are available online and the deadline for applications is the 26th May 2017.
The entrants that are shortlisted will be assessed by an independent panel of judges that will take in to consideration criteria such as taste, appearance, quality, packaging the ability to demonstrate the best use of the protein for their target market. The Poultry of the Year category will allow retailers the opportunity to show off their entire range from everyday fresh cuts that are on sale all year round. The winners will be able to benefit from a dedicated logo for their advertising purposes as well as POS campaigns.
The British Turkey Awards was a great opportunity to increase the profile of turkey cut in order to present it as a meat to be included in the weekly shop. Because of the success of these awards, they are being expanded to allow all poultry types the opportunity to be showcased. If retailers support the new Awards scheme it has the capability to be the biggest and best even in the calendar for the poultry sector of the meat industry.
