Those who are not well-versed in the topic of exhibitions may find the term “shell scheme” to be mysterious and esoteric sounding. Nevertheless, it is an indispensable component of a great many different exhibition experiences.
Understanding the Shell Scheme
A shell scheme is primarily a modular stand system that is commonly observed in exhibitions. It comprises of one-meter modules that possess the flexibility to be assembled into various sizes as desired. Generally, these stands occupy an area of less than 20 square meters and exhibit one to three open sides, thereby making them easily identifiable on exhibition hall maps. Certain exhibitions may exclusively showcase such stands.
Exhibitor participants who have smaller display areas are typically provided with shell scheme stands by the organisers of the exhibition. In spite of the fact that the typical shell schemes could give the impression of being simplistic, it is possible to transform them into captivating booths with some creative thinking and strategic planning.
Essential Components of a Shell Scheme
Standard shell scheme stands come with:
- Basic walls
- Carpet tiles
- A company name board
Exhibitors are requested to make advance bookings for any supplementary needs such as furniture, AV equipment, lighting, or floral arrangements. Considering the abundance of indistinguishable shell scheme stands, the true test lies in setting yours apart from the others.
Revamping Your Shell Scheme
- Strategic Planning is Key
Prior to establishing your presence at the exhibition, it is advisable to envision your designated area. Consider the strategic placement of your products, the creation of accessible pathways, and the establishment of interactive zones. As each company possesses its own distinct identity, the utilisation of exhibition space will vary accordingly. Experiment with diverse arrangements to determine the most effective representation of your brand. It is imperative to maintain a harmonious equilibrium between the showcasing of your products/services and the provision of ample space for interpersonal engagement.
- Leave a Lasting Impression
Maintaining an organised and uncluttered space is imperative when working with limited area. However, it is equally crucial to leave a lasting impression on your guests. Dispensing promotional materials such as brochures, samples, and business cards is an excellent way to initiate this process. It is imperative to ensure that these materials are distinctive and that all contact information is current. Additionally, presenting promotional merchandise, ranging from branded notepads to chocolates, is a thoughtful gesture that will keep your brand at the forefront of visitors’ minds long after the exhibition has concluded.
- Branding: Your Silent Salesman
Although a Shell Scheme stand may appear limiting, it presents an opportunity for your brand to make a unique impression. Utilise seamless graphic panels, fabric display stands, promotional flags, and even branded bunting to create a striking statement. The incorporation of additional branded elements will enhance the visual impact of your display.
- Lighting and Decor: Elevate Your Presence
Lighting plays a crucial role in capturing attention. By integrating vibrant wall lights, not only do you effectively illuminate your products, but you also create a more welcoming atmosphere within the booth. Furthermore, augment the ambiance by incorporating captivating decorations. Whether it be sophisticated flowers, luxurious sofas, or branded bean bags, these enhancements can transform your booth into a cosy environment, enticing more visitors to pause and interact.
Although a shell scheme may provide a rudimentary framework, it presents a plethora of opportunities with the appropriate approach and implementation. If you aspire to explore further avenues to enhance your exhibition visibility, our team of proficient professionals is readily available to provide guidance and support.
