The Night Store, the luxury nightwear brand known for its eye-catching designs and viral global hits, is pleased to announce the launch of its newest Spring/Summer collection, ‘Island Girl’. The collection is now available for purchase.
Inspired by the spirit of adventure and a tropical theme, ‘Island Girl’ brings the pristine beauty of white sands and golden beaches to your nightwear wardrobe. Set against a breathtaking private luxury island in Bali, the collection includes 18 exquisite pieces, meticulously crafted with lightweight, premium fabrics, including organic cotton.
The collection reflects the brand’s signature boldness, offering vibrant prints and chic styles that capture the essence of summer elegance. From effortlessly comfortable pyjama sets to elegant robes, each piece promises a touch of luxury, inviting the wearer to dream of island escapes.
To mark the launch of this new collection, The Night Store is collaborating with a curated group of celebrities and influencers, who will share their exclusive experiences of ‘Island Girl’ on social media and beyond. Look forward to captivating images that highlight the effortless charm of this island-inspired nightwear, and follow the buzz surrounding the launch.
“We wanted to capture the freedom and adventure of a tropical escape in this collection,” says Charlotte, Director of The Night Store. “Each piece is designed to be both visually stunning and incredibly comfortable, bringing the essence of island living into your home.”
‘Island Girl’ is more than just nightwear; it’s a celebration of summer living, offering versatile styles perfect for lounging, sleeping, or pairing with daytime essentials for an effortless holiday look.
Experience the exclusive ‘Island Girl’ collection now available at The Night Store. Visit their website and follow them on social media for an inside look at this stunning new line.
Download all visual content, including product images, campaign shots, and videos here: Campaign Visuals
