Following a recent investment round of £1.5 million, Boundless has solidified its position as the UK’s Number One Gut Health Bagged Snack. This successful raise comes from notable industry investors, including Graze co-founder Ben Jones and the former Head of M&S Food. Despite the challenging landscape for female-led businesses in the UK, Boundless’ latest raise places Founder & CEO Cathy Moseley in the top 10% of FMCG female founders.
Boundless’ growth and market dominance is evident in their metrics, with sales value up by 110.2% year-on-year and volume up by 171%. The company’s value share in the “Better For You” category is leading at a rate 1.6 times faster than its closest competitor, marking a 58% year-on-year growth. This trajectory has firmly established Boundless as the pioneering leader of Gut Health within BFY snacking.
Alongside the latest investment, Boundless’ growth continues further with new foodservice wins from the UK’s largest wholesalers, Bidfood, Brakes, and Foodbuy, increasing their distribution by over 2000% and becoming the first gut health snacking option for these foodservice giants.
Cathy Moseley, Founder of Boundless, commented, “I’m incredibly proud to announce Boundless as the UK’s number one gut health bagged snack, having contributed to 13% of the ‘better for you’ crisp growth and driving penetration where this key metric is in decline at a category level. Boundless’ market share is growing faster than the category in major retailers at 5.1% versus the category at 0.2%. With our current trajectory, Boundless is on their way to owning 1% of the Better For You category by the end of the financial year.”
