Optimism is running high among investors as they look forward to 2025. A survey of 3,000 conducted by MarketBeat.com asked respondents to rate their financial optimism for the coming year on a scale of 1 to 10, and Americans overall scored a solid 6 out of 10.
This optimism stems from a strong performance in 2024, where the average American investor saw a 19% return on their investments.
The top 10 investment performers of 2024 are:
1. Hawaii – 32% return
2. Alaska – 26% return
3. New York – 24% return
4. South Dakota – 24% return
5. Louisiana – 23% return
6. Oklahoma – 23% return
7. Idaho – 22% return
8. New Mexico – 22% return
9. Tennessee – 22% return
10. California – 21% return
Interactive map showing a state-by-state breakdown of investment growth this past year
How Are Americans Putting Their Gains to Work?
A significant number are choosing to reinvest in 2025, seeing it as an opportunity to keep building their portfolios and grow their wealth further. Others are using this financial boost to tackle long-standing debt or build up emergency savings, which have become a higher priority in uncertain times. Some are also setting money aside for personal goals – whether that’s education, travel, or other meaningful pursuits.
What’s on the Horizon for 2025?
While optimism about 2025 is strong, many investors are staying cautious. Rising interest rates are a big concern for many Americans, especially for those managing loans or mortgages. Global economic uncertainty and market volatility are also keeping people on alert.
A Balanced Approach to Financial Growth
How are Americans putting their money to use? For many, it’s all about balance. Paying off debt is a priority for some, as rising interest rates make this a smart move. Others are focusing on saving for the future, ensuring they’re ready for whatever comes next. And then there are those who are reinvesting – building on their success in 2024 and keeping an eye on long-term growth.
“These results underscore the remarkable adaptability of today’s investors,” says Matt Paulson, founder of MarketBeat.com. “Rather than exclusively chasing high returns, they’re diversifying their strategies—bolstering emergency funds, paying down debt, and selectively reinvesting for long-term growth. As we head into 2025, this balanced approach will be instrumental in navigating market shifts and unlocking new opportunities in a rapidly evolving financial landscape.”
