Baxters Food Group will be donating a proportion of sales from its Favourites soups to charity partner Macmillan Cancer Support, to mark the food brand’s 150th anniversary.
“Macmillan Cancer Support is a charity we are passionate about supporting in our anniversary year as cancer has touched so many of our lives. Many of our staff have already got involved with the fundraising, and now every customer can show their support too,” commented on the partnership, Audrey Baxter, Executive Chairman at Baxters.
From September, a donation of over a penny will be made to Macmillan for every tin purchased from a range of 14 Baxters Favourites soups, including Cream of Tomato, Chicken Broth, Scotch Broth, Cock-A-Leekie, Chicken and Vegetable, and Minestrone.
“We are delighted to be launching this promotion with our partners Baxters. This partnership will have a huge impact on the lives of those in need, helping us to provide vital support and services across the country. We want to send a huge heartfelt thank you to Baxters staff and customers for their enthusiasm, commitment and support,” said Laura Foreman, Fundraising Manager at Macmillan.
Throughout its 150th anniversary year Baxters Food Group has pledged to raise over £100,000 for Macmillan Cancer Support. The limited-edition Baxters Favourites soups will be available in supermarkets nationwide including Tesco, Sainsbury’s, Morrisons, Asda, Waitrose and Co-op this autumn with an RRP from £1.10.
Baxters Food Group Limited and its subsidiaries are manufacturers of high quality ambient food, supplying retail, industrial and foodservice customers in the UK market and key overseas markets. The company operates in the premium part of various categories such as soups, canned meats, pickles, side of plate products, vinegars, sauces and preserves. Its products are sold under a variety of brands owned by, or licensed and co-packed by the Group.
The family company has an ethos of creativity, innovation and integrity which lies at the heart of all its operations.
