Discover Delicious is the only marketplace of its kind in Wales, promoting locally made artisan, adventurous and alternative food and drink. It is a celebration of Wales’ amazing producers, their products and the Welsh landscape that aims to spread across the whole of the UK.
The website already features hundreds of products from close to 50 producers, each creating some of Wales’ best kept food secrets. The project has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.
Discover Delicious is always looking for further producers to join the community, with the requirement that they must be Welsh food businesses or making products that are grown, reared or made in Wales. Each producer has their own profile and shop that they retain control of. Products are sold directly to customers and the platform only takes a very small commission from sales.
“We’re proud of the fantastic food and drink in Wales and excited to be promoting such incredible products to a wider market. Our Discover Delicious team collectively bring over 20 years of experience in marketing Welsh produce. Our mission is to bring Welsh flavours to consumers’ tables nationwide and put Welsh food on the map. We’re here to support producers from all corners of the country in that mission, amplifying their profile and products as part of a connected network that promotes the rich gastronomy of Wales,” said Laura Pickup, founder of Discover Delicious.
One of the first people to sign up to Discover Delicious was Jonathan Williams, founder of Pembrokeshire Beach Food Company: “Deciding to work with Discover Delicious was simple. We were always confident that the look of the website would be executed to the highest standard and that the marketing campaign would be strong. It’s great because you get the feeling you are part of the wonderful Welsh food and drink community more than ever.”
