Britvic has announced its decision to join other UK retailers, manufacturers, recyclers and NGOs in the fight against plastic waste. By signing The UK Plastics Pact, businesses aim to transform the plastic packaging in the UK by keeping it in the economy and not in the oceans.
Launched by sustainability experts WRAP, the Pact is a unique and bold collaboration that brings together businesses from across the entire plastic value chain with the UK Government and NGOs to set ambitious targets. Britvic is one of the 42 businesses that signed the Pact.
“This is an extremely important issue and we take our responsibility to help protect the environment incredibly seriously. By signing up to this Pact, we are committing to work collaboratively with our industry peers government and the waste management sector to make meaningful and essential changes now,” said Matt Barwell, Chief Marketing Officer at Britvic.
To tackle down the issue of plastic waste, Britvic has already changed its bottles, which are fully recyclables in the UK recycling system. The company removed 308 tonnes of primary plastic bottle packaging from its supply chain when it took the decision to move to lighter weight bottles.
“Looking to the future of packaging, we are currently trialling the use of recycled plastic (rPET) in our bottles to help us achieve our aim of significantly increasing the amount of rPET we use. At the same time, we continue to invest in R&D to investigate the use of alternative sustainable materials to package our products,” Matt added.
Britvic’s sustainability programme ‘A Healthier Everyday’ puts healthier people, healthier communities and a healthier plant at the heart of the business. The programme builds on the company’s commitment to help consumers make healthier choices, support the well-being of communities, and help secure the future of the planet.
