The new coffees in Beans and ground of Cafés Novell represent the definitive step towards sustainable consumption, a goal that the company already set itself two years ago with the launch of the first compostable capsule on the market in Spain.
The new coffees have a 100% compostable packaging and certified organic coffees, making the time enjoying coffee becoming the most responsible pleasure.
Cafés Novell has made an investment of more than 1.5M for more than 3 years to develop the entire “NO WASTE” range of sustainable products.
Cafés Novell, a family business based in Vilafranca del Penedés (Barcelona), has expanded its line of organic products “NO WASTE” with a new range of Beans and ground coffees. In this way, the company continues to advance its commitment to sustainability and expands its offer of responsible products, following the launch in October 2019 of the first capsules of “NO WASTE”coffee.
“Since we started our project more than 2 years ago with the first compostable capsule on the market in Spain, Cafés Novell we have been advancing to achieve a round product: 100% compostable, 100% organic and certified, and with all this maintaining the best conditions and qualities of coffee. The new beans and ground coffees are the final step for the disposal of waste related to coffee consumption”, says Josep Novell, Director of Cafés NovellSA.
The new beans and ground coffees maintain the same “NO WASTE” essence as the capsules. This means: 0 effects on the environment and 0 effects on the body of the consumers of this coffee.
Like the capsules, the new packages are 100% compostable. Through the composting process, the film that packages the coffee disappears from the environment in 12-20 weeks, depending on the efficiency of the composting plants. Thus, these containers return to land as fertilizer in a short period of time, leaving zero environmental impact and constituting a future alternative to the waste generated by the capsules or packs of aluminium and plastic coffee.
The one-way valve on the front of the package is also made of compostable materials. This valve is a key element to preserve coffee optimally without having to resort to vacuum containers, as it allows the release of the CO2 that releases the roasted coffee, while preventing the ingress of oxygen or moisture that can damage the coffee. The new Compostable range in beans and ground are also “NO WASTE” because of the effect they have for cultivation at source and for the consumer. Cafés Novell is the only brand on the market in Spain that offers a whole range of 100% organic, certified and sustainable coffees. Our Coffee has been grown under the system of organic farming without herbicides or chemical pesticides, which guarantees the conservation of natural resources protects the rights of coffee growers and, in addition, helps us to take care of our body as well.
Cafés Novell SA has made an investment of more than 1.5M and has worked for more than 3 years to develop the “NOWASTE” product range, thus confirming its strong commitment to the domestic coffee market and combining it with its commitment to sustainability and respect for the environment. In this range, since the company launched two years ago the first compostable coffee capsule on the market in Spain, its sales have increased by more than 60%.
“Cafés Novell has more than 60 years of experience in the Horeca canal and for more than 2 years we have worked to bring coffee from coffee shops to home. Hence, our commitment to work to ensure a coffee of the highest quality and controlling the whole process, from the plantation, to the roasting and the materials used for its packaging, totally sustainable”, says Ramon Novell, Director of Cafés Novell SA.
Flavours for all tastes
The new coffee beans and ground “NO WASTE” seek to seduce those coffee lovers who prefer the smell of coffee beans, the fragrance of ground coffee and want to have the peace of mind of enjoying the pleasure of coffee without generating waste. With them you can make all kinds of coffee brews, from Espresso with domestic machines, to coffees with Italian moka, V60, Chemex, French press, etc.
The new range of “NO WASTE”coffees is currently available in the UK in 3 different blends in both beans and ground variety, Ristretto, Intenso and Decaffeinato following the same great taste available in the “NO WASTE” capsules. All varieties contain 100% organic and sustainable coffee, and offer a high quality product at a very competitive price.
Cafés Novell is a family business based in Vilafranca del Penedés that has more than 60 years of history. It is currently run by the second generation of the family saga, supplies more than 4000 customers of the Horeca channel and has 200 workers. Cafés Novell is present in Spain, Italy, United Kingdom, USA and Hong Kong. In 2019 it had a turnover of 31M euros.
Cafés Novell is distinguished by its Premium offer with the best selection of coffee from the best coffee regions in the world, and for its philosophy of social and business responsibility work. It aims to address the problems of the coffee market by purchasing responsible coffee certified by UTZ Certified accreditation, ensuring the excellence of the best coffee, responsibility with society and the environment, and responsible commerce.
