CityMunch launches deals to help independent eateries fight back against big brands

● Food tech startup backed by Just Eat launches 50% off campaign on Monday
● Will enable independent eateries in London to give consumers massive discounts direct to
their mobiles
● Move marks CityMunch’s first campaign in London
CityMunch, a startup backed by Just Eat, is launching its first discounts campaign in London from
Monday. By connecting independent eateries to hungry consumers through its new Merchant
Mobile App, CityMunch is enabling local food spots to finally fight back against the big brands.
The campaign will see food trucks, delis and pizzerias in East London offer half price lunches until the
end of May. The CityMunch Merchant Mobile App empowers street food vendors and other small
eateries to deliver up-to-date, convenient discount options to hungry consumers nearby.
Big brands have always benefitted from large marketing budgets to pull in customers. CityMunch
aims to level the playing field by enabling independents to reach new and existing customers with
the press of a button and in real time.
Independents can respond to the environment around them – weather conditions, local footfall – by
pulling out their phones and switching on discounts. Customers benefit from the cost savings, while
the vendors cash in on stock they would otherwise have thrown away.
Rob Lynch, CEO and Founder of CityMunch, said: “From Brazilian street food to halloumi wraps,
CityMunch is encouraging people to break a habit and try something new for less. We’re brightening
up someone’s Monday by connecting them to high quality and great prices. And we’re giving local
eateries a leg up by helping them to reach new customers.”