J2O Glitterberry, J2O’s favourite limited-edition flavour, is back and it is in stock right now, allowing operators to add a festive sparkle to their outlets while maximising seasonal sales opportunities such as Bonfire Night, Halloween and Christmas.
Although available for a limited time each year, Glitterberry made a huge impact in the category in 2017, when £9 out of every £10 spent on the flavour was incremental to the category. This emphasises the huge opportunity for operators to offer their customers something different for the festive season.
The launch will be supported by Britvic with a variety of J2O Glitterberry and orange and passionfruit inspired tools available through www.sensationaldrinks.com. These include a portfolio-led selection of cocktail recipes and serves, to help operators attract customers looking to treat themselves, as well as those moderating their alcohol consumption.
Moreover, J2O’s brand ambassador, Mojo, a cheeky cockney alpaca, is back again to remind consumers why J2O is at the heart of key social occasions. In the run up to Christmas, Mojo will be back on air with a new, exciting advertising creative compromising of a 10 second Glitterberry edit that will feature on TV nationwide.
“J2O is growing from strength to strength, with an average of five J2O products being sold every second, so it’s no wonder that customers keep returning, so much so that J2O has the highest loyalty levels in Adult Soft Drinks. We are excited to be on track for another fantastic festive season – especially with nearly £2 in every £5 spent within adult soft drinks on J2O in the 4 weeks leading up to Christmas,” said Russell Goldman, Commercial Director, Foodservice & Licensed at Britvic.
The limited-edition Glitterberry is a delicious blend of grape, cherry and winter spice flavours fused with edible gold glitter to provide an exciting festive drinking experience from the number one Adult Soft Drinks brand in the UK.
