AMC Foods, the producers of Kent Crisps are delighted that their crisps are now being exported to the Far East.
After a company buyout last year by AMC Foods, Kent Crisps were rebranded and a new logo designed with each flavour depicting a stunning image of British landscape. They now have 5 languages on the back of the packets and have increased their shelf life (to more than the majority of their competitors) to appeal to the export market.
Laura Audsley, Commercial Director for AMC Foods says “There are a wealth of opportunities for export and we have a strong brand that can be carried into the international market. Our attendance at the Travel Show in Dubai earlier in the year created fantastic exposure for Kent Crisps to a worldwide audience. This has resulted in a lucrative contract to export our crisps to the Far East. Consequently our full range of crisps are now available in 30 Carrefours as well as other high end supermarkets in Taiwan.”