- Long Tail – the range of mixers launched for creating longer and more sessionable classic cocktails – has secured a listing with Ocado
- The range, which includes a diverse flavour portfolio to either mix with spirits or enjoy by itself, enables consumers to recreate longer and more flavour-complex drinks, without the extensive ingredient list
- Following an evolution in at-home drinking, which has seen consumers become more experimental with their alcohol and alcohol-free based at home mixology, the Long Tail range offers a modern approach mixing
- The Long Tail range is immediately available on Ocado, RRP £2.10 per bottle
Long Tail – the range of mixers pioneering a ‘longer’ take on classic cocktails – has secured a listing with Ocado. Launched in 2018, Long Tail enables consumers to recreate classic cocktails in more sessionable formats, which are both more refreshing and moderation-friendly. Comprising five different flavours, spanning the warmth of Island Spice and Ginger & Lime to the tart freshness of Lemon Sour and Blood Orange, Long Tail has been blended to enhance the flavour profile of both dark and light spirits, as well as being a no & low alternative when enjoyed on its own or as part of an alcohol-free cocktail.
With consumers becoming increasingly experimental with their at-home mixology and looking for more diverse flavour profiles, Long Tail was created to enable consumers to recreate the more sessionable and flavour complex cocktails they enjoy at bars and restaurants, but without the extensive ingredient list and associated mixology. Launched as the UK’s first and only dark spirits specific mixer, the brand has since expanded to now include a range of flavours for both dark, light and alcohol-free sprits mixology, spurred on by both the rise in popularity of dark-spirits based cocktails, as well as the trend towards more sessionable cocktail consumption.
Tom Wiggett, co-founder of Long Tail commented: “Given the power of e-commerce, launching with Ocado has been a key milestone for us, and we’re excited to bring the experimental nature and unique flavour profile of Long Tail to Ocado shoppers. There’s been a notable change in at home mixology – not only are consumers experimenting with dark spirits mixology, but the rise in moderation has also meant they are looking to create more sessionable drinks which can be enjoyed over a longer period of time. Long Tail is well positioned to tap into this trend, enabling people to re-create those longer and more complex cocktails, but without the extensive ingredient list!”
Following a successful launch period with Sainsburys, the full range of Long Tail Mixers are now available through Ocado, priced at £2.10 per bottle.
