Noisy Nuts, an innovative artisan brand from Ballygowan Northern Ireland, is launching this month its new range of craft beer inspired peanut snacks, taking the craft beer trend to a new level of snacking. The range will be available nationwide across the UK, Ireland and Europe.
The craft beer segment grew 14% in 2017 and is forecast to grow by a further 5% in 2018. Noisy Nuts realised this high demand and created the peanut kit as the perfect pairing with craft beers. The flavouring help elevate the craft beer characteristics, note and flavour palates within the beers, while the open yourself sachets offer a fun tactile experience.
“I have always been passionate about creating my own brand. With 400 different craft beer breweries in the UK alone and more than 3,500 different craft beer products on sale I knew there was an opportunity to produce a complimentary interesting snack for this buoyant and increasingly growing market. Craft beer drinkers are all about taste and we’re giving them a product that will enhance their drinking experience,” said Noel Allen, founder of Noisy Nuts and former Boost Drinks N.I. Marketing Manager.
Consumers have the choice of pouring the whole package of seasoning on the peanuts, giving a strong flavour, or season as they go to fit with the beer drinking taste.
The following flavours are available: Chilli and Lime, which pairs with IPA, Chilli and Beer, which pairs with Stout, Chocolate Orange, which pairs with Orange IPA, and Pickled Onion, which pairs with Lager. All flavours come in 95g boxes and are sold for £3.00 each.
Noel Allen discovered the lack of pairing snacks for craft beer when he was doing research for two interviews, one with a craft beer distribution company and the other with a peanut brand manufacturer. He tasted the craft beer range while sampling the range of peanuts and realised the peanuts gave the beer a funny taste. After looking for pairing snacks and surprised that he couldn’t find any that pair with craft beer. He decided to launch his own.
