Fresh Direct, the UK’s leading foodservice fresh produce provider, has launched a premium Chef’s Choice potato, which sets a new benchmark for chipping and roasting potato.
This perfect for purpose potato has been developed in partnership with industry-leading producer, Linwood Crops. Following extensive trials and taste tests, the partners have identified the exact specification for the very best tasting potato, which will be exclusively distributed by Fresh Direct in foodservice.
With chips being such a fundamental part of the dining experience, these potatoes have been selected by chefs for chefs, to deliver taste, consistency and quality. Following harvest, strict store conditioning management and regular on farm testing, Linwood takes the pick of the crop from selected growers located across the UK.
The potatoes then go through further checks on arrival at the packing plant, with each batch being checked for consistent exacting starch and sugar levels, dry matter content; and most importantly, a sample from every load is cooked to ensure that they are ready to create the perfect chipping and roasting potato.
Before being launched, the product was extensively tested by Fresh Direct’s Chef panel, led by Head of Food Development, Ian Nottage, who said: “Potatoes, and in particular chips, are one of the chef’s key ingredients and are incredibly important in any service. Consumers remember great chips and our Chef’s Choice potatoes are the perfect ingredient for great chips.
“We’ve put these potatoes through their paces in a sustained and extensive testing regime and the results have been phenomenal. We believe that we’ve created something that’s really going to make a huge difference to chefs.”
The British grown potatoes are available year-round and come in a 20kg format, packaged in a recyclable bag.
