Nikita Karizma is a British-Indian fashion designer and creative director of her London-based eponymous brand. Nikita grew up in a three-generation fashion retail family business specialising in the Indian saree. The saree serves as a powerful symbol of cultural heritage, self-expression and identity for Indian women. Growing up around these ideals of clothing that transcends age, body type and social status, Nikita was inspired to create a label celebrating unique identity with a new generation of influence.
Nikita started the brand with a £2000 custom order from Little Mix from the pieces she produced at London College of Fashion, where she had graduated with first-class honours. The brand grew in popularity amongst celebrities, and Nikita quickly became a go-to designer for celebrities during their precious pop-culture moments. She quickly scaled custom client requests, to commissioned projects, and later into the namesake ready–to-wear Nikita Karizma label. The womenswear house has since grown organically across London, Los Angeles, and Bollywood, garnering a cult-like A-lister following.
The Nikita Karizma brand is known for designs that radiate positive light & celebrate individuality. With her signature style aesthetic inspired by the glamour of the Bollywood film industry in Mumbai & the rebellious undercurrent of London, she develops her style season upon season. Highlights of Nikita’s fashion journey include dressing Paris Hilton for her music video with Kim Kardashian, Lady Gaga launching her meaningful book ‘Channel Kindness‘ wearing Nikita Karizma, and many more. Kylie Jenner, Halsey, Alicia Keys, Saweetie, Winnie Harlow, Avril Lavine, Julia Fox, Kim Kardashian, Gwen Stefani and Shay Mitchell are some of the most influential celebrities that wear Nikita Karizma.
