Every brand needs to have a strong presence on social media. With 4.8 billion users across all channels, social media provides an enormous global platform with the ability for brands to present themselves to the world. Social media is also a two-way communication tool, so it is invaluable for building meaningful relationships with your target market. It is also difficult to know how to use social media effectively, and many brands misuse these channels – sometimes in harmful ways. There are a lot of myths surrounding social media for businesses – this post will explore a few of the main myths you should ignore.
You Need As Many Followers As Possible
You will find many owners and marketers will obsess over how many followers they have. While it might look good if you have thousands of followers, it is not much help if no one interacts with your content. Instead, having a small audience that interacts with your content regularly is better, as this helps you build a community and develop strong relationships.
You Need To Use All Platforms
These days, there are dozens of social media platforms. Refrain from thinking that you need to be active across all of these platforms, as this is an enormous amount of work, and you could spread yourself too thin. Instead, focus on the platforms that are used by your target market. Every brand should use Facebook, but you need to work out what other platforms your target customer is using and focus on these.
You Cannot Sell On Social Media
While you should primarily use social media to reach a larger audience and build relationships, that is not to say that you cannot sell on social media. You can use social media marketing services to create targeted ads designed specifically for your target market, which should increase engagement and lead to conversions. Paid social media is a smart way to both increase brand awareness and improve your bottom line, so it can be an effective way to grow your business.
The More You Post, The Better
Have you ever followed a business on social media only to unfollow them shortly after because they post so much content? You do not want to spam your followers, so you need to limit the amount you post daily. You do not want to be invisible on social media, so it is all about striking the right balance.
You Should Ignore And/Or Delete Negative Comments
Social media can be a wild and unpredictable landscape. You will likely receive negative comments and complaints, which can be a concern on such a public platform. You should not ignore or delete these comments, which could do more harm. Instead, you should address negative comments openly and professionally, allowing you to show excellent customer service skills.
These are some of the myths surrounding social media that you should ignore. As such a large and powerful platform, it is essential that you know how to use social media to drive business success.
