The Korea Agro-Fisheries & Food Trade Corporation invites visitors to explore 76 exciting Korean food brands at SIAL Paris 2024, celebrating its 60th anniversary as the world’s foremost food innovation exhibition.
From 19th to 23rd October 2024, the Korean Pavilion, hosted by the Korea Agro-Fisheries & Food Trade Corporation (aT), will feature 76 dynamic Korean companies. These businesses will showcase a wide range of innovative, health-conscious agricultural and food products, catering to global buyers.
The Pavilion will be located in Hall 4 (Stand 4 L120) and Hall 7 (Stand 7 K259), displaying a rich variety of products, including fermented sauces, Kimchi, noodles, ready meals, beverages, Ginseng, and plant-based vegan options, all catering to the increasing demand for eco-friendly foods.
Growing Popularity of Korean Food in Europe
Korean food is becoming more popular in Europe, known for its healthy qualities and bold flavours. Retailers like Carrefour and Monoprix now offer a range of Korean products, and SIAL Paris provides an excellent platform to explore this rising culinary trend. Visitors will have the opportunity to connect with producers, sample products, and establish business relationships.
The growth of vegan and plant-based diets across Europe has further boosted the demand for Korean cuisine. Its versatility is being embraced by chefs, making it more than just a trend centred around Kimchi.
Highlighting the Best of Korean Food
Ms. Nam Sanghui, Director at aT Center Paris, commented: “We are excited to reflect the true diversity of Korean products in SIAL Paris 2024. Our goal is to engage with those searching for innovative, health-conscious food options, and the Pavilion is the perfect place to discover the latest trends in Korean cuisine.”
Celebrating its 60th year as the world’s premier food innovation exhibition, SIAL Paris will attract 285,000 visitors from 200 countries, offering Korean companies a significant platform to introduce their products to the global market.
