UK Prime Minister Rishi Sunak has hired London advertising agency, isobel, to help develop his new business venture – Rishi’s Dishies! – a cook-at-home, recipe box brand: https://www.ready4rishisdishies.com/
The venture, which was leaked by an unnamed source, is reported to be a ‘plan B’, should Rishi Sunak leave politics after the anticipated general election this year.
Following the success of his Eat Out to Help Out campaign in 2020, Rishi Sunak has maintained a keen interest in food and wants to create and share his takes on British classics. The plan is for the recipe boxes to be ‘affordable’, with prices starting from £29 per meal, per person.
The ad agency, isobel, has been briefed to develop the brand look and feel for Rishi’s Dishies, and the potential launch campaign. They declined to comment.
An unnamed spokesperson for the brand stated: “If you think Charlie Bigham’s is posh, wait until you try Rishi’s Dishies”.
