Research into ultra-processed foods (UPF) and their role in today’s diet is becoming an increased focus for healthcare professionals.
But with a range of studies emerging and differing opinions on the matter, it can be confusing for consumers to navigate what the broad term really means.
A recent study highlighted some of these misconceptions when almost half of respondents (45%) said they wouldn’t be able to define or identify an ultra-processed food or beverage, and the same amount said they don’t know the difference between ultra-processed and minimally processed products.
Orange juice was highlighted as one of the most common misconceptions amongst Brits in the study, with 21% believing the drink was ultra-processed, despite being minimally processed. In the same study, 19% even said they avoid buying orange juice as they worry it sits in the UPF category.
Award-winning nutritionist and health writer, Dr Emma Derbyshire says: ‘Some of the misunderstandings around ultra-processed foods are resulting in consumers avoiding certain products which contain healthy benefits. Products like 100% orange juice are essential in a balanced diet and provide essential vitamins and minerals, such as Vitamin C and potassium, needed to help meet an individual’s nutrient needs.”
Top 5 orange juice truths:
- Unlike ultra-processed products, 100% orange juice contains no added sugars and cannot be diluted with water under European law
- Fruit juice counts as one of your 5-a-day fruit and vegetables – a convenient and nutritious way to up your fruit intake
- The high levels of vitamin C found naturally in fruit juice help the immune system to combat symptoms of common colds and illness and support normal skin health
- Fruit juice contains potassium, which supports normal blood pressure
- Drinking orange juice helps your body absorb iron from plant foods
Dr Derbyshire is available to provide additional commentary on any of the above.
