Hip Pop has launched its gut-friendly range of Kombucha and Soda in health club chain, Total Fitness.
A range of flavours – including the ‘Great Taste’ award-winning Ginger & Yuzu Kombucha, Tropical Peach Living Soda and Gut Lovin’ Lemonade – are now available for gym-goers to enjoy across the UK and Wales.
Delicious and refreshing, Hip Pop’s entire range is 100% natural, vegan-friendly and low in calories. Packed with apple cider vinegar and a quarter of your daily fibre per can, the Living Sodas are a healthy and tasty alternative to traditional fizzy drinks. Similarly, the Gut Lovin’ Sodas are infused with chicory root fibre, whilst the Kombucha contains probiotic living cultures proven to support gut health.
This latest commercial partnership comes just four months after Hip Pop was named the fastest growing soft drinks brand in the UK*.
Emma Thackray, co-founder of Hip Pop, explained: “Since Hip Pop was founded in 2019, we’ve continued to produce delicious drinks that not only taste good but do good too. Our entire range is vegan-friendly, low in sugar and free from artificial sweeteners – the trifecta of tasty and health focused.
“Earlier this year, Hip Pop became the fastest growing brand in its carbonates category (Source: IRI, 52 w/e 18 May 2024), allowing us to reach more people who are looking to prioritise their gut health. This latest partnership with Total Fitness will allow us to continue elevating the visibility of our brand, and we look forward to seeing what comes next!”
2024 has been an exciting year for Hip Pop – not only has the Manchester based brewer welcomed Marks & Spencer, Waitrose, Ocado and Co-op to its growing list of retailers, but its award-winning Ginger & Yuzu Kombucha is now available on tap in 36 WeWork locations across the country, further proving its position as THE go-to alternative soft drinks brand in the UK.
The Hip Pop range is also available to purchase from Booths, Wholefoods, Fortnum & Mason and Sainsbury’s.
