BEST cereal, which launched in March 2024, has surpassed 1,000,000 cereal boxes sold.
Its three flavours – Choco Crunch, Caramel Gold and Ice Cream Crunch – are available at top UK retailers including Tesco, Morrisons, Iceland, and Food Warehouse, as well as on TikTok Shop.
BEST is now planning further growth via both expansion into new markets and collaborations and IP partnerships already in the pipeline for the next six months.
Developed by renowned cereal manufacturer Mornflake and launched by the British YouTube collective, the Sidemen, BEST Cereal achieved an impressive start, selling over 500,000 boxes in its first three months. Teenage darts sensation Luke ‘The Nuke’ Littler starred in the brand’s debut ad campaign, with a second featuring renowned streamer Sketch, both of which helped quickly make BEST the fastest-growing cereal in the country.
More recently, BEST featured on one of this summer’s most popular shows, ITV2’s Love Island (where it was available for the Islanders to enjoy).
The Sidemen’s manager, Jordan Schwarzenberger says “Our journey with BEST Cereal has been incredible, and hitting the one million boxes sold mark is a testament to the quality of the product and its fantastic value.
“It’s especially rewarding to see so many retail partners understanding our proposition and trusting us and to see so many shoppers coming back again and again, showing their trust and love for our brand. This initial success means we have the confidence and the ability to do more, including expanding into new international markets, bringing the BEST Cereal experience to even more people around the world.”
