ETHICAL BAMBOO BRAND JUNO BAMBOO LAUNCHES INTO SELFRIDGES
DEMONSTRATING TREND FOR BOTANICAL EXTRACT DRINKS
Juno Bamboo Water, the refreshing ethical bamboo drink in a can, is proud to announce its launch into Selfridges, with all three flavours – Juicy Mango, Zesty Yuzu and Passion Fruit – launching on 1st of July 2024.
The new launch shows botanical extracts trending rapidly as consumers increasingly are looking for natural, proven, and ethical sources of well-being in a convenient format. This trend is supported by the fact that 80% of people worldwide are relying on herbal remedies to support their well-being. Launching into Selfridges is perfect for targeting the ever-growing health-conscious demographic, looking to upgrade their food and drink offering in line with relevant benefits.
Juno Bamboo Water allows you to enjoy all the health benefits of ethical bamboo in a refreshing and revitalising drink, packed with natural antioxidants and vitamins. Each drink is low in sugar, low in calories, and is mindfully made in the UK.
Bamboo, which has been used as a natural remedy for centuries, is packed with vitamins and essential minerals such as vitamin K, vitamin B6, and vitamin E. It is known to naturally support collagen, enhance immunity, and detoxify the body.
By choosing Juno Bamboo Water, you can enjoy a delicious drink that supports sustainable practices and conservation efforts. Juno Bamboo Water is sourced from pristine bamboo groves, ensuring the highest quality and purity. Widely available, bamboo is the fastest-growing plant on Earth and regrows from its roots once harvested. This plant requires no insecticide, no pesticide, and very little water to thrive. As part of its commitment to sustainability, Juno Bamboo Water has partnered with 1% for the Planet: which means that each drink helps tackle global environmental issues.
The Range:
Juicy Mango (RRP £12.90 for 6)
Enjoy a holiday in a can with Juicy Mango Juno Bamboo Water, which transports your taste buds to sunset scenes with every sip. The Juicy Mango Bamboo Water offers a delightful fusion of exotic flavours and natural hydration, with the luscious taste of freshly sliced mangoes perfectly blended with crisp bamboo water in a lightly sparkling format.
Zesty Yuzu (RRP £12.90 for 6)
Zesty Yuzu Bamboo Water delivers a burst of citrusy goodness that awakens the senses, with its bright and tangy taste. The aromatic zestiness of yuzu works in harmony with the pure bamboo water, resulting in a thirst-quenching, flavour-packed sparkling drink, perfect as a refreshing pick-me-up.
Passion Fruit (RRP £12.90 for 6)
Crafted with care and precision, the new Passion Fruit Juno Bamboo Water balances the succulent sweetness of juicy passionfruit with the subtle essence of bamboo, resulting in a uniquely refreshing drink offering a taste of tropical paradise in every sip.
Juno Bamboo was set up by founder Guillaume Poncet, who travelled the world and discovered the importance of herbal remedies as preventative medicines – especially bamboo which has been used for centuries to heal the body and calm the mind. Poncet, who has no previous background in food and drink, was captivated by the health benefits and ethical aspects of bamboo. He returned with one mission in mind: to bring the goodness of bamboo to the masses.
Juno Bamboo Water’s core range is available from Selfridges from 1st July 2024.
For all press enquiries please contact Jessica Williams:
Jessica Williams
