Unbeleafable, the award-winning salad range from the UK’s best-selling vertical farm GrowUp, has launched in Co-op. The leading convenience retailer is now selling the popular mild mixed baby leaves bagged salad across 250 of its stores nationwide.
Unbeleafable leaves are grown, and packed, in a controlled environment at GrowUp’s vertical farm in Kent. The farm uses state-of-the-art technology to create the ideal environment for the leaves to thrive, ensuring they receive the optimal balance of water, light and nutrients. The leaves are also grown without the need for pesticides or chlorine washing.
Will Howard, UK MD and chief commercial officer at GrowUp, a certified B Corp, said: “Our listing with Co-op is the icing on the cake for a very successful 15 months since the launch of Unbeleafable. This now means that five major supermarket groups are stocking our salad grown in a vertical farm in Kent, making us the leading supplier of vertically farmed salad to supermarkets across the country.
“With Co-op’s large number of local and convenience stores, this new listing will help us bring Unbeleafable to a new demographic of shoppers, who rely on their local Co-op to pick up those last-minute items for lunch and dinner. It also expands our retail reach for Unbeleafable, keeping us firmly on the path of achieving our goal of getting healthy food onto the nation’s plates.”
Lynn Aldred, Co-op’s Buyer, said: “Supporting British farmers and producers is important to us and our member owners, and we are committed to championing home-grown goods across our stores, and are therefore thrilled to introduce Unbeleafable to our fresh produce offer.”
The Unbeleafable collection was the first range of salads to be launched by a vertical farm in the UK. The farm is powered by 100% renewable energy using electricity from the bioenergy plant next door. It is currently expanding and, when it reaches its full potential, it aims to grow everything using 94% less water than conventionally produced bagged salads, meaning the salad range is low on environmental impact and big on flavour.
Unbeleafable mild mixed baby leaves (90g bags) are now available to buy in Co-op stores and online.
unbeleafable.co.uk
growupfarms.co.uk
