DOMINO’S & BREWDOG LAUNCH THE ULTIMATE FOOTBALL BEER – THE PERFECT MATCH IPA
Domino’s, the UK’s most loved pizza brand, and Britain’s biggest independent craft brewer, BrewDog have launched The Perfect Match IPA just in time for a summer of football.
This IPA is the perfect accompaniment to a piping hot Domino’s pizza and a night in watching the nation’s favourite sport.
BrewDog’s brilliant brewing brains have noted how the IPA pairs nicely to Domino’s iconic ingredients: “The dry hop aroma and bitterness in the beer cut through the richness of the creamy mozzarella cheese, whilst pairing delicately with the fresh Domino’s dough” said the brewing wizards in BrewDog’s beer lab.
“In addition to the hops, the citrus notes complement spicy pork ingredients like pepperoni or ‘Nduja and pair perfectly on the palate with the iconic Garlic & Herb Dip.”
Domino’s Beer Baron Sam Wilson said of the partnership; “Football is a team sport, and there’s nothing like watching it with your mates on the sofa. That said, there are no better teammates than BrewDog, and we can’t wait to hear the feedback from pizza fans.”
BrewDog CMO Lauren Carroll added: “This summer is filled with sport, but football fans are on edge of their seats waiting for the first games to kick off. Now they can do it with The Perfect Match IPA and their favourite Domino’s pizza!”
The Perfect Match IPA is launching today, and is available until stocks last as a four-pack from www.brewdog.com/dominos. Order now for delivery in time for the first game on June 14th.
The news comes hot on the heels of last week’s announcement of new items to the Domino’s menu nationwide. The Ultimate Spicy Sausage, and brand-new Spicy Sausage Loaded Fries, Spicy Sausage Twisted Doughballs, and Spicy Sausage Hot & Cheesy Wrap are all available to order online, through the Domino’s app and in Domino’s stores across the nation.
