Dr. Oetker Ristorante Taps Into Family Mealtime Occassion With the Launch of Its New Rectangular Pizza, Ristorante Grande
Dr. Oetker Ristorante has announced the launch of its large sharing format pizza, designed to appeal to consumers seeking a pizza option that suits a variety of family occasions.
The new range, Ristorante Grande, caters for families seeking a quick to prepare and enjoyable meal. With its oven-friendly rectangular shape, Ristorante Grande addresses the inconvenience of needing to cook multiple pizzas to feed the family as it fits perfectly on a standard oven rack, making it easier to cook for multiple people in one go.
The range seeks to drive category growth and a slightly higher price point for the larger format aims to encourage increased spend from shoppers while still offering value for money.
Available in two family friendly flavours – Margherita Formaggi, topped with a delicious blend of mozzarella, edam, emmental and pecorino cheeses and the Pepperoni which features creamy mozzarella cheese and pepperoni – the Ristorante Grande range has a unique packaging design which allows for portrait or landscape merchandising, maximising its visibility and appeal for shoppers.
Laura Robinson, Senior Brand Manager said: “Catering for a large group with limited oven space can be challenging, with consumers often resorting to overlapping pizzas in the oven or cooking in batches to make everything fit. Consumers face this struggle when preparing multiple pizzas for family meals, so we wanted to introduce a product that would make mealtimes easier.
“The Grande Margherita Formaggi and Pepperoni pizzas are set to become staples in shoppers midweek meal planning, providing a convenient, quick to prepare and delicious pizza option for busy households.”
As part of the brand’s ongoing commitment to delivering quality pizzas, the Grande range offers a thin and crispy base and delicious ingredient combinations, now in a generous size that brings more to share at the dinner table.
The Grande range is available to purchase in Iceland from the 16th September and further roll-out in major supermarkets Asda, Morrisons and Tesco from October 2024 for an MRRP of £4.50.
For more information about Dr. Oetker Ristorante’s pizzas, please visit:https://www.oetker.co.uk/products/s/pizza/ristorante
