Eat Spain Drink Spain is back for 2024, running from 16th to 30th September, and set to delight food and wine enthusiasts across the UK. This vibrant campaign, now an eagerly anticipated annual event, will showcase the finest Spanish cuisine and wines through a range of exciting partnerships and promotions.
This year, Eat Spain Drink Spain has teamed up with 60 partners nationwide, including 30 on-trade venues such as bars and restaurants, and 30 off-trade retailers specialising in wine and food. These collaborations ensure that no matter where you are in the UK, you can experience the rich flavours and culinary heritage of Spain.
A wide range of partners across the UK will be participating, including York Wines, Juniper Wine Café, The Counter Soho, and The Spanish Butcher in Edinburgh. Exciting offers include tasting menus, free welcome drinks on arrival, and 10% discounts, along with in-store tastings, themed cocktails, and eye-catching POS displays. Additionally, there will be dedicated email communications and a strong presence on websites and social media, ensuring there’s something for everyone to enjoy.
To ensure a smooth customer experience, Eat Spain, Drink Spain has partnered with OpenTable, the leading online restaurant reservation service, to make it easier than ever for consumers to discover and book tables at participating bars and restaurants. This partnership is set to drive more food lovers to experience the authentic tastes of Spain in a variety of settings.
OpenTable’s collaboration is pivotal in ensuring that consumers can seamlessly find and reserve their dining experiences, maximising the campaign’s reach and impact. By utilising OpenTable’s extensive network and user-friendly platform, Eat Spain Drink Spain aims to connect more people with the joys of Spanish cuisine, making it accessible and enjoyable for everyone.
To amplify the campaign and reach an even wider audience, Eat Spain, Drink Spain has also joined forces with Olive Magazine, a leading food and lifestyle publication known for its dedication to gourmet food. Through this media partnership, Olive Magazine will feature exclusive content, highlighting the diverse offerings and cultural significance of Spanish food and wine.
The campaign’s dual focus on both the on-trade and off-trade sectors highlights its comprehensive approach to promoting Spanish food and wine. On-trade partners, including some of the UK’s finest bars and restaurants, will offer specially curated menus and tasting events, providing diners with unique opportunities to savour traditional and contemporary Spanish dishes paired with exquisite wines. Off-trade partners, such as specialised wine and food retailers, will feature promotions and special offers, enabling consumers to bring a taste of Spain into their homes.
