The Beer of Barcelona has been announced as an official beer partner of INEOS Britannia, who are challenging to win the historic America’s Cup, flying the flag for Estrella Damm and Great Britain.
Estrella Damm has announced its official beer partnership with INEOS Britannia for the 37th America’s Cup. Held in Barcelona, the America’s Cup returns, with partner Estrella Damm as the official beer sponsor – Barcelona’s oldest beer has officially teamed up with the world’s oldest international sporting trophy, bringing a premium, yet accessible spin on the traditional competition to the general public.
The INEOS Britannia team is skippered by the most successful sailor in Olympic history, Sir Ben Ainslie. Having previously won the 34th America’s Cup, Ainslie reprises his Team CEO and Skipper role.
The current crew consists of: David ‘Freddie’ Carr, Ben Cornish, Dylan Fletcher, Matt Gotrel, Neil Hunter, Iain Jensen, Harry Leask, Leigh McMillan, Bleddyn Mon, Luke Parkinson, Matt Rossiter, Giles Scott, James Skulczuk, Ryan Todhunter, will be the first British Challengers of Record to compete in the America’s Cup since 1930. INEOS Britannia will compete against four fellow challenging teams (Alinghi Red Bull Racing, NYYC American Magic, Luna Rossa Prada Pirelli and Orient Express Racing Team) to earn the right to face the America’s Cup Defender Emirates Team New Zealand.
Known as ‘the F1 of the seas’, the America’s Cup commences on 22nd August 2024 with the preliminary regatta rounds in Barcelona, with all six America’s Cup teams competing in their new AC75 race boats. Next, the five challengers will compete against each other in the Louis Vuitton Cup (29 August – 7 October ) which will determine which team will face the Defender Emirates Team New Zealand in the Louis Vuitton 37th America’s Cup Match (12-27 October).
Sir Ben Ainslie, INEOS Britannia CEO and Skipper said: “At INEOS Britannia, we aim to push the boundaries of technology and performance, in our challenge to win the 37th America’s Cup. Partnering with Estrella Damm adds an element of passion and tradition that aligns perfectly with our team’s values. Together, we’re ready to tackle the challenge ahead”.”
With 148 years of history behind them, Estrella Damm cherishes its relationship with the world of sports, and to truly celebrate involvement in the America’s Cup, Estrella Damm is launching a limited edition retail pack in homage to the competition.
The limited edition designed packs are available in both 330ml bottle and 440ml can format, now available in most major retailers. And for those enjoying an Estrella Damm in their local this summer, keep an eye out for the America’s Cup limited edition pint glasses, t-shirts and reusable cups!
Estrella Damm Lager, 12 x 330ml Bottle, RRP £16.00, 4.6% ABV
Estrella Damm, the beer of Barcelona, is the premium lager brewed to the original 1876 recipe with 100% natural ingredients. Estrella Damm is a light and refreshingly drinkable lager with a perfect balance between fresh grainy malt and subtle fruit, rounded off with a peppery bitterness and a clean finish, designed to complement any dish.
Estrella Damm Lager, 4x440ml Can, RRP £6.50, 4.6% ABV
The new packaging includes the chance to win an exclusive, once-in-a-lifetime VIP trip for x3 lucky customers to experience the America’s Cup live in Barcelona, plus many more exclusive prizes.
The competition prizes include:
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x3 chances to win a weekend trip for x2 guests to Barcelona, with exclusive access to the America’s Cup
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Official merchandise from the America’s Cup & INEOS Britannia
Purchase a limited edition pack and scan the QR code on the packaging, or head to the Estrella Damm website and upload a picture of your receipt to be in with a chance of winning*.
*Open to UK residents 18+ only. The competition closes on 1.09.2024. One entry per person. There are multiple prizes to be won to watch the America’s Cup in Barcelona, plus much more. To enter, purchase a limited-edition pack of Estrella Damm and use the QR code on the pack to enter. Keep proof of purchase. Subject to availability. For full T&Cs please click here
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