F1® Arcade teams up with Rimmel London to celebrate the launch of their new Thrill Seeker Extreme Mascara
The world’s first F1® experience bar, F1® Arcade announce their first official partnership with Rimmel London to mark the launch of Rimmel’s brand new Thrill Seeker Extreme Mascara.
The exclusive July – December partnership will see Rimmel London offering complimentary samples of the mascara with every purchase of F1® Arcade’s ‘Thrill Lap” mocktail, plus exclusive access to F1 Arcade Watch Parties at both the London and Birmingham venues.
Through a series of adrenaline-fueled immersive Grand Prix Watch-Parties, both brands hope to nurture F1® Arcade’s vibrant and diverse fanbase. With bespoke Rimmel London mocktails and complimentary goodie bags available, guests will be transported to the racing grid, then invited into the driving seat to take the wheel of a bespoke full-motion simulator. Guests can then top off the celebrations by grabbing a victory snap on Rimmel London’s photo finish podium.
F1® Arcade’s venues are reflecting a growing demographic in motorsport of younger and more female fans, with 70% of customers to their locations being between 18-34 and 44% being women. The exciting growth of their female audiences is only expected to rise as they open new venues across the world.
F1® Arcade Watch Parties will take place between July – December in both their London and Birmingham venues. For the chance to secure tickets, fans can either visit the F1® Arcade website, or follow Rimmel London’s Instagram, where they will find details on all upcoming ticket giveaways.
Watch Party Schedule – each event takes place in both London & Birmingham F1 Arcade locations
21 JUL – FORMULA 1 HUNGARIAN GRAND PRIX 2024: 1:00 PM – 4:00 PM
28 JUL – FORMULA 1 ROLEX BELGIAN GRAND PRIX 2024: 1:00 PM – 4:00 PM
25 AUG – FORMULA 1 HEINEKEN DUTCH GRAND PRIX 2024: 1:00 PM – 4:00 PM
1 SEP – FORMULA 1 PIRELLI GRAN PREMIO D’ITALIA 2024: 1:00PM – 4:00PM
15 SEP- FORMULA 1 QATAR AIRWAYS AZERBAIJAN GRAND PRIX 2024: 11:00 AM – 2:00 PM
22 SEP – FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX 2024: 12:00 PM – 3:00 PM
20 OCT – FORMULA 1 PIRELLI UNITED STATES GRAND PRIX 2024: 7:00 PM – 10:00 PM
27 OCT – FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2024: 7:00 PM – 10:00 PM
3 NOV – FORMULA 1 LENOVO GRANDE PRÊMIO DE SÃO PAULO 2024: 4:00 PM – 7:00 PM
24 NOV – FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024: 5:00 AM – 8:00 AM
1 DEC – FORMULA 1 QATAR AIRWAYS QATAR GRAND PRIX 2024: 4:00 PM – 7:00 PM
8 DEC – FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2024: 12:00 PM – 3:00 PM
Julie O’Driscoll, UKI Brand Director, Rimmel London, said: “F1 is known as an ultra-glamorous and exclusive sport, and these watch parties give the growing audience of young female fans an opportunity to enjoy the sport with like-minded followers. By partnering with F1 Arcade, we hope to encourage more people to get involved and are inviting our fans who already push boundaries with their style, to experience this thrill first-hand in a totally unique environment.”
Diane Jervis, Global President & Chief Operating Officer, F1® Arcade said: “F1 Arcade venues are about bringing fans and non-fans alike together to experience Formula 1® in an inclusive environment with music, entertainment, and world-class hospitality. As Rimmel London are experts in accessible style, we’re delighted to be partnering with them to welcome their community of F1-loving beauty enthusiasts to our spaces in London and Birmingham, and to put this new generation of F1 fans into the driving seat with our high octane Grand Prix Watch Parties.”
