Today, Del Monte®, the UK’s number one canned fruit brand* and a subsidiary of the international group Fresh Del Monte® Inc., launches frozen British Strawberries, the latest product offering exclusively available in Iceland stores across the UK.
Offering consumers a delicious and convenient way to enjoy locally-sourced strawberries year-round, Del Monte®’s new frozen British Strawberries are grown on the lush farms of Norfolk, benefiting from the region’s ideal climate and soil conditions. Hand-picked at the peak of ripeness, these strawberries are immediately frozen to lock in their fresh, sweet flavour and nutritional value. The entire process, from farm to freezer, takes place within Norfolk, ensuring the highest quality and supporting local agriculture.
“We are thrilled to introduce our frozen British strawberries to the market,” says Martin Tilney, Senior Commercial Director for Foods for Europe at Del Monte®. “Our strawberries are not just a product of local farming; they represent our dedication to quality. By freezing them at the height of freshness, we offer consumers a superior product they can enjoy all year.”
The launch of these frozen strawberries marks a significant milestone for Del Monte® in its commitment to providing high-quality, locally-sourced food products. Consumers can now look forward to enjoying the sweet taste of summer, any time of the year.
Del Monte® British Strawberries are available now and retail at £2.25. They are also included in the two for £4 deal in Iceland stores and three for £6 deal online and in Food Warehouse stores.
For more information on Iceland and The Food Warehouse’s product offerings, please visit www.iceland.co.uk or https://www.thefoodwarehouse.com/
