Iceland Foods have today announced that Power Water, the ultimate new beverage for hydration and concentration, will be exclusively hitting their supermarket shelves this week.
Power Water combines caffeine and hydration to tackle fatigue and boost concentration. With essential B Vitamins and Branched-Chain Amino Acids (BCAAs), it’s effectively proven to reduce tiredness.
The energising new drink will be available exclusively at Iceland and The Food Warehouse, both in-store and online, now for just £1.00.
Power Water is available for customers in three tantalising variations:
- Power Water Blue Raspberry Energy Water – 500ml, £1.00
- Power Water Cherry Energy Water – 500ml, £1.00
- Power Water Tropical Energy Water – 500ml, £1.00
With each sip bursting with natural flavours, Power Water ensures a delightful drinking experience without an artificial aftertaste – perfect for a mid-morning pick-me-up, an afternoon energy boost, or something to keep you going during a workout.
Aaron Cooper, Head of Grocery Impulse at Iceland said: ”We are so excited to be first to market offering Power Water exclusively to our customers at Iceland.
“Power Water is genuine innovation into the Soft Drinks category and will be a fantastic new addition to our wide range of products, providing a unique combination of hydration and enhanced cognitive function. We believe our customers will love the refreshing taste and the benefits that come with it.”
Sanj Dosanjh, Managing Director at Power Water said: “We’re delighted to be launching Power Water exclusively in Iceland and The Food Warehouse stores across the UK for the accessible price of just £1.00.
We’re extremely passionate about offering a hydrating, alternative to fizzy drinks and know from our research that our fans are too, with many seeking healthier alternative functional drinks – not just when in a gym environment, but also within their day to day lives. We can’t wait for everyone to try it – it’s the new way to power your day.“
For more information on Iceland and The Food Warehouse’s offerings, please visit www.iceland.co.uk or https://www.thefoodwarehouse.com/.
