For just £6 a month, Platinum Club members will receive 40% off food in suburban Gusto Italian restaurants, a bottle of prosecco on sign-up and invites to exclusive events and menu tastings
On 28th February 2024, contemporary restaurant Gusto Italian re-launched its existing loyalty programme, Gold Rewards, as Gold Club and introduced the new Platinum Club, a subscription-based membership to the restaurant’s neighbourhood venues.
Platinum Club will encompass all the benefits of a Gold Club membership, with the added rewards of 40% off the A La Carte Menu Sunday-Thursday for the cardholder and up to 3 guests in the out-of-city Gusto Italian restaurants (Alderley Edge, Cheadle Hulme, Cookridge, Didsbury, Heswall & Knutsford). On sign-up, Platinum Club members will receive a bottle of prosecco and throughout their membership will receive invites to events and menu previews. Membership will be available for £65 per year, or £6 per month. Guests who sign up in the first week of the launch can enjoy their membership at an introductory offer of £55 for an annual membership.
The complimentary loyalty programme will rebrand to Gold Club and guests will continue to receive the benefits of 5% cashback every time they dine, a free round of drinks on birthdays, quarterly offers, exclusive Black Friday promotions, and access to an exclusive evening set menu.
Matt Snell, CEO at Gusto Italian, said, “We are really excited about this in our suburban restaurants and the initial reaction from our guests has been unbelievable. Innovation is in our DNA and this is another industry first from the Gusto Italian team”
Kat Schofield, Head of Marketing at Gusto Italian, said, “We are thrilled to be paving a new pathway for loyalty within casual dining. Our primary goal is to make every occasion special and this membership scheme offers an opportunity for our guests to indulge more frequently, for less.”
More information can be found at https://gustorestaurants.uk.com/platinum-club-register-your-interest/
*By signing up to Platinum Club, members are committing to a minimum 12-month term.
*Please note that guests cannot use the cashback in their account when utilising the 40% off offer, but this can be spent when dining on Fridays and Saturdays or in any of Gusto Italian’s city centre restaurants.
